Blog
Live Sports Is Fragmenting. Reaching the Fan Shouldn't Be.
The fan hasn’t moved. The way to reach them has. Live sports is still the most attentive environment in […] More
Summer Is Almost Here. Auto Intenders Are Already Shopping.
With Memorial Day on the horizon, consumers across the country are locking in summer plans: road trips, beach weekends, cross-country […] More
Home Improvement Decisions are Local. Your Ad Strategy Should Be Too.
Home improvement remains one of the most commercially powerful seasonal categories because consumers are actively making decisions about where they […] More
Collective: The New Model for Scalable Local TV Advertising
Collective makes local broadcast scalable, accountable, and aligned with modern media planning Local TV is powerful. It delivers real […] More
Archive
What are Data Clean Rooms?
In today's fragmented media landscape, measuring the effectiveness of ad campaigns has become increasingly challenging. Enter Data Clean Rooms (DCRs), a revolutionary solution transforming how streaming video and digital media buying are conducted. By enabling...
Revolutionizing a Local Product Launch Campaign with Locality Reach+
In the ever-evolving local advertising landscape, local businesses need innovative solutions to stand out. Locality Reach+ offers a data-driven local video ad solution that simplifies and unifies cross-platform campaign ad exposure—with insights powering the ad buying...
WATCH NOW: Cynopsis CYNVIDEO Interview with Locality’s Steve DeMain
Locality's Chief Advertising Sales Officer, Steve DeMain, recently featured in a Cynopsis CYNVIDEO interview, examines the evolving landscape of cross-platform local TV campaign measurement. In the interview, Steve highlights how Locality is pioneering the use of...
WATCH NOW: Emerging Trends in Sports, Media, and Entertainment
At Locality’s latest Brand Innovators panel discussion during Super Week 2025, top industry leaders explored the evolving intersection of sports, media, and entertainment. From leveraging AI and data analytics to strengthening local connections, the conversation...
What is Automatic Content Recognition (ACR) Data?
What if you could unlock the power of real-time data to measure and optimize local ad campaign reach more effectively across streaming video and broadcast TV? Automatic Content Recognition (ACR) data makes that possible, enabling precise measurement that’s integrated...
Watch Now: Locality Celebrates Black History Month with a Purpose
Black-owned businesses are American businesses. Black-owned business are Local businesses. It’s Black History Month! At Locality, we feel that, now more than ever, there's no better time to celebrate and shine a light on local businesses that benefit the communities...
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