Local advertising made easy
We make local targeting simple
Locality offers the largest source of local streaming and broadcast advertising inventory in the U.S., enabling unparalleled reach among key audiences in your target markets. Our experts understand communities and consumer behavior, helping you unlock the power of local video advertising to achieve desired outcomes.
Streaming + Broadcast are in our DNA
Formed through the merger of two industry leaders in local advertising, Locality delivers integrated ad solutions that combine the power of both streaming and broadcast under one roof. Our team ensures your ads are placed on premium content, reaching your audience wherever they are.
Now introducing Locality Reach+, the all-in-one solution to maximizing coverage across every DMA, utilizing the full potential of both streaming and broadcast to deliver unmatched results.
Locality has earned top industry recognition for its execution in streaming and broadcast.
2023 Survey of
Media Agencies:
Best Performing Media Sales Organization
2024 Awards
for Leadership:
Achievement in Streaming
2024 Awards
for Leadership:
Achievement in Local Broadcasting
2023 Measure
Up Awards:
Outstanding Use
of Attribution
Unifying the most popular local streaming and broadcast video inventory
We know consumers
Locality is the expert in identifying your audience down to demographic groups, zip codes, and even households. We know dog moms in Detroit, golf dads in Greenwich, fashionistas in Florida, and remote workers in the Rockies. We know undecided voters in swing states too. Let us help you identify your goals, target your ads, deliver your message, and measure results that boost your business.
Introducing our inaugural consumer research study, The Local Lift™: How Local Video Campaigns Increase Consumer Action. This report presents key findings from our first national survey, in partnership with The Harris Poll, quantifying the power of local video advertising and its influence on consumer behavior.
Let us help you:
Identify
Your goals
Target
Your ads
Deliver
Your message
Measure
Your results
Who we work with
Let us be your partner in increasing sales, driving foot traffic, garnering votes, and expanding your brand’s reach.
Ad agencies
Locality offers hyper-local targeting at scale across the highest quality video inventory. Agencies benefit from:
- A single point of contact across streaming and broadcast
- Deep market knowledge
- Access to best-in-class data providers
- Managed service or programmatic buying options to meet your ad buying needs
National brands
Not all markets are the same. National brands looking to get the most value from their ad spend turn to Locality to reach specific audiences with relevant messaging. We help national brands to:
- Achieve scale and incremental reach in markets underserved by national campaigns
- Target specific locations with personalized messaging to drive foot traffic, web conversions, and other KPIs
- Leverage the halo effect of local programming to build trust and engagement
Regional brands
Our local streaming and broadcast ad solutions are perfect for regional brands and franchises to target their local communities with minimal waste. We also offer access to customer data and market insights to inform your buys and help you become a leader in your market.
Small businesses
Small retailers and services can advertise on local streaming and broadcast video, targeting their local footprint and most likely consumers. We help remove barriers to entry through automated support tools for creative production.
Campaigns, candidates, & issues
Our experienced team of 50 political experts know the issues and voter behavior in every district and DMA.
We’re local
We’re everywhere
Locality brings together the largest selection of local streaming and broadcast inventory in the U.S.
We have the scale to find your customers in all 210 designated market areas (DMAs).
Our 11 regional offices are there to assist you wherever your brand or marketing agency is based.
Connect with your Locality expert
We’ve got you covered across local broadcast and streaming ads. Learn how we can help.
Together we can
unlock the power of local