The Power of
Streaming + Broadcast TV
A Simple Way to Buy Local
Maximize your ad strategy with Locality Reach+, the only solution designed to give you greater scale, control, and efficiency over your local video ad buys.
Point of Contact
Targetable Monthly Impressions
Maximum Results
Locality Reach+ Delivers Measurable Outcomes
- Driving incrementality
- Seamless cross-platform measurement
- Minimize duplication
- Unlocking data-driven optimizatons
Driving incrementality
Powered by automatic content recognition (ACR) data, Reach+ combines the precision of streaming with the broad reach of broadcast TV, allowing advertisers to plan, activate, measure, and optimize local streaming and/or broadcast TV video campaigns. This unified approach provides advanced incrementality measurement, actionable insights, and proves a brand’s advertising efforts with Locality, driving unique reach among other Linear TV and Streaming campaign audiences.
- Combines streaming precision with broadcast reach
- Provides advanced incrementality measurement and actionable insights
- Ensures unique audience reach
Seamless cross-platform measurement
Utilizing ACR data, Reach+ enhances the effectiveness of local video ads identifying ad exposure on TV screens. This measurement supports streaming publishers and local broadcast TV stations by enabling brands and agency buyers to optimize campaigns, maximize reach, control for frequency, and ensure that local video campaigns can effectively target their desired audiences.
- Integrates streaming and broadcast TV to measure unique local video ad reach and frequency
Minimize duplication
Reach+ ensures minimal duplication at the local level by leveraging a unified platform that combines premium streaming and broadcast TV inventory. This reduces overlap in audience exposure, enabling advertisers to efficiently allocate their video ads, control for cross-platform ad frequency, avoiding repetitive ad placements that disrupt the viewer experience.
- Leverages a unified platform to combine streaming and broadcast TV inventory
- Reduces overlap in audience exposure and enables ad recency control
Unlocking data-driven optimizatons
Reach+ uses ACR data-driven insights to optimize local campaign performance across streaming and linear TV. This ensures that local advertisers can identify diminishing returns, fine-tune their media mix to drive incremental reach, ultimately enhancing overall campaign effectiveness.
- Utilizes ACR data-driven insights to optimize campaign performance across streaming and linear TV
- Identify diminishing returns per market to drive accelerated campaign outcomes
Actionable Insights for Ongoing Success
With Reach+, you gain insights that go beyond impressions. Through our measurement partnerships, you can unlock essential metrics, including:
- Incremental reach across both streaming and broadcast
These insights don’t just measure your success—they help refine your strategy for future buys. Use the data to:
- Fine-tune targeting across streaming and broadcast
- Optimize cross-platform campaign delivery for stronger audience engagement
- Adjust frequency and placement to improve overall campaign performance
Each campaign with Reach+ delivers deeper insights, ensuring your next move is even more impactful.
ACR data unifies the local cross-platform video ad buying journey
Reach+ Case Studies & Insights
Revolutionizing a Local Product Launch Campaign with Locality Reach+
Locality's Reach+ campaign revolutionized a national company's local product launch by measuring and optimizing for incremental reach across locally targeted streaming and linear TV campaigns.
What is Automatic Content Recognition (ACR) Data?
Discover how Automatic Content Recognition (ACR) data empowers local advertisers to optimize cross-platform video campaigns with precision.
Connect with your Locality expert