News
Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, […] More
The Real Convergence Story Is Happening in Local Markets
TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear […] More
Q&A with Michael Collins, CEO of Locality
Michael Collins is an accomplished CEO and Board Member with more than two decades of experience leading private equity– and venture […] More
MarTech Interview with Kouros Esfahany, CTO at Locality
Kouros Esfahany recently joined Locality as their Chief Technology Officer to lead the platform’s next phase of innovation. MarTechSeries caught […] More
Archive
MarTech Interview with Kouros Esfahany, CTO at Locality
Kouros Esfahany recently joined Locality as their Chief Technology Officer to lead the platform’s next phase of innovation. MarTechSeries caught up with Kouros for a quick chat: __________ Tell us about yourself and what you’re most looking forward to at Locality?...
Locality Appoints Tom Wolfe as SVP of Programmatic Strategy and Partnerships
Former Roku and Viant executive will lead publisher partnerships and programmatic strategy as Locality expands converged local TV capabilities NEW YORK, June 2, 2026 /PRNewswire/ -- Locality, the leading local TV advertising platform connecting brands to local...
Agentic AI Is Reshaping Local Planning and Activation
Keith Kazerman, President of Streaming at Locality, explores how agentic AI is transforming local advertising by making planning, activation, and optimization more predictive, connected, and scalable across broadcast, streaming, and programmatic channels.
Locality Adds Sales Leaders to Scale National Access to Local TV Advertising Through Collective Ahead of Upfronts
Senior hires support growing demand for simplified, audience-based access to local television at national scale. NEW YORK, April 30, 2026 /PRNewswire/ – Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and...
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the first broadcast sales organization to implement Nielsen's MDE offering at scale. NEW YORK, April 15, 2026 /PRNewswire/...
Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy
The acquisition strengthens how broadcast advertising is planned and measured and supports a more unified approach to cross-platform campaign execution NEW YORK, March 31, 2026 /PRNewswire/ -- Locality, the leading local TV advertising platform connecting brands to...
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