News

As advertising becomes more fragmented across platforms, devices and audiences, Locality’s Keith Kazerman sees clarity in convergence. For Kazerman, the path forward isn’t choosing between linear and digital – it’s building smarter campaigns that span both. “We’re in...

In Forbes' coverage of the Possible 2025 conference, Locality’s leadership is recognized for advancing local advertising through innovation and the launch of LocalX.

Call it a digital marketing paradox. In the lightning-paced, ever-expanding business of local streaming advertising, two seemingly contradictory, but undeniable, truths are emerging. The first truth: Local video advertising is booming. According to The Local Lift, a...

FreeWheel highlighted Locality as one of several key publishing partners—including Roku, A+E Networks, and Warner Bros. Discovery—who helped shape the latest enhancements to its Streaming Hub platform.

As streaming reshapes viewing habits and consumer targeting grows more sophisticated, the pressure on advertisers to execute local campaigns with precision — and at scale — has never been greater. Yet many are still bogged down by legacy workflows, disconnected...

Local video-focused ad tech company Locality has launched what it is calling “an all-in-one media planning and buying platform” designed to assist advertisers in the planning, buying and management of a “local video campaign.” But, does it involve broadcast TV? Yes …...