Broadcast

Local Broadcast TV is the original geo-targeting. It remains the number one most widely viewed medium, where focused and attentive viewers see your ads paired with trusted content. With local broadcast ads, you can efficiently target your message to the right market at the right time, whether you’re a single location or a national brand.

We know Broadcast

Our experience spans over 50 years, with exclusivity across 300 local TV stations. Local campaigns require multiple touchpoints to cover one region. Locality gets it done with one point of contact, making it simple for you to execute and optimize your campaigns. Additionally, Locality can broaden your audience reach by merging broadcast and streaming platforms into one cohesive ad buy, enhancing the effectiveness of your advertising efforts.

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The next generation of local Broadcast

The halo effect of local

Communities trust their local TV stations, news anchors, and programs. They tune in to watch their favorite sports teams, local news coverage, and live breaking events. Advertise on premium local TV content to enjoy the halo effect of trust and credibility this creates for your brand.

Local content integration

Speak directly to your target viewers by integrating your brand within local programming. Locality offers customized content segments for your brand, such as integrating your locations in local charitable efforts, promoting a unique event, or utilizing your brands’ subject-matter experts to contribute to local programming.

AI ad customization

Locality makes it simple to transform creative into market-specific messages, including store locations, sales event countdowns, weather conditions, or sequential messages, all delivered directly to your target audience.

Collective buying solutions

Locality’s collective buying solutions customize DMA penetration to match your brand’s market priorities. With the ability to turn on or off any market or region, you reach your most valuable audiences through a single invoice from one point of contact for ease of execution.

Strategic planning

We have deep market-by-market insights to help you maximize your marketing budgets. Utilize best-in-class data partners to deliver results.

Moving beyond impression to impact

Media spending

Audience / market analysis

Qualitative research

Data visualization

Effective targeting

CPP & CPM

Case studies

Connect with your Locality expert

We’ve got you covered across streaming and broadcast TV. With our 11 regional offices, we come to you, the advertiser or agency, with all the support you need. Learn how we can help.