Broadcast

Local Broadcast TV is the original geo-targeting. It remains the number one most widely viewed medium, where focused and attentive viewers see your ads paired with trusted content. With local broadcast ads, you can efficiently target your message to the right market at the right time, whether you’re a single location or a national brand.

We know Broadcast

Our experience spans over 50 years, with exclusivity across 400 local TV stations. Local campaigns require multiple touchpoints to cover one region. Locality gets it done with one point of contact, making it simple for you to execute and optimize your campaigns. Additionally, Locality can broaden your audience reach by merging broadcast and streaming platforms into one cohesive ad buy, enhancing the effectiveness of your advertising efforts.

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The next generation of local Broadcast

Data-Driven Broadcast Planning

Broadcast has always delivered scale and impact at the local level. What’s changing is how that impact is planned and measured.

With Deben’s advanced planning and optimization capabilities now integrated into Locality’s platform, broadcast planning becomes more data-driven and connected to cross-platform performance.

Advertisers can:

Plan using audience delivery and performance across local markets
Refine decisions with campaign and viewership insights
Understand broadcast’s role within a broader cross-platform strategy
Evaluate reach and delivery more consistently across inventory and markets

The result is a more unified view of campaign performance across broadcast and streaming.

Collective

Locality’s Collective solution merges local broadcast TV expertise with data-driven media capabilities that delivers targeted and measurable buying solutions, elevating the advertiser experience – meeting the demand for local cross-platform media buying across streaming and broadcast video.

For advertisers, Collective:
- Expands inventory partners for maximum reach in key local markets
- Enhances precision and performance measurement for targeted local impact
- Helps focus messaging in optimal local markets, eliminating waste from national TV campaigns
For local broadcast stations, Collective:
- Drives new revenue streams from national and digital-only ad campaigns
- Enhances the value of local broadcast with a data-driven approach across the buying process

Darwin

Darwin, Locality’s proprietary platform, streamlines the buy and sell process for broadcasters and agencies within a single, unified environment, bringing greater efficiency and visibility to the entire transaction.

By connecting planning, activation, and delivery, Darwin enables:

AI driven pipeline forecasting to better anticipate demand and optimize inventory
Automated campaign optimization to improve performance throughout the lifecycle of a campaign
Real time audience delivery monitoring to ensure campaigns are pacing and delivering as expected