Blog
The Political Pulse: Key Campaigns, Big Ad Spenders, and the Markets That Matter Most
Revitalize your understanding of the intersection between politics and advertising with "The Political Pulse." Delve into the intricate dynamics of...
Amplifying Voices: How Locality’s Broadcast TV Solutions Boosted Political Engagement in Ohio
The Challenge In the dynamic landscape of Ohio politics, a...
Driving Local Success: How Targeted Streaming TV Ads Boosted Dealership Foot Traffic for an Automotive Brand
The challenge faced by an automotive brand in this streaming TV advertising case study …
A Well-Balanced Approach: How Local Data Helped a Health Insurer Maximize Its Targeted Broadcast TV Campaign
In the competitive landscape of health insurance advertising, reaching the right audience with cost-effective strategies is paramount.
Archive
Seasonal Strategies: Optimizing Broadcast TV Ad Campaigns with Local Data
The Challenge In the competitive realm of over-the-counter (OTC) medications, a prominent allergy medicine brand recognized the need to enhance its broadcast advertising efficiency to outshine rivals and connect more effectively with potential buyers. The brand turned...
Precision Play: Leveraging Streaming TV to Drive Engagement in the Sporting Goods Market
The Challenge A regional sporting goods store brand set out to enhance its engagement and presence in the market through a targeted streaming TV campaign across 83 U.S. markets. The primary objectives included: Audience Targeting: The brand's target audience, adults...
From Screen to Table: Driving Diner Engagement for a Detroit QSR with Streaming TV Ads
The Challenge A Detroit-based Quick Service Restaurant (QSR) brand aimed to increase website visits and online orders for three specific locations within the Detroit DMA. The challenge involved precisely targeting adults aged 25-54 who are casual restaurant intenders...
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