Blog
America 250: National Moment, Local Celebrations
America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, […] More
Same Summer, Different Traveler. It Depends on the Market.
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period […] More
Memorial Day 2026: What Brands Need to Know About How Consumers Are Spending the Holiday Weekend
Memorial Day weekend has long marked the unofficial start of summer, but for brands and advertisers, it also signals something […] More
Live Sports Is Fragmenting. Reaching the Fan Shouldn't Be.
The fan hasn’t moved. The way to reach them has. Live sports is still the most attentive environment in […] More
Archive
Summer Is Almost Here. Auto Intenders Are Already Shopping.
With Memorial Day on the horizon, consumers across the country are locking in summer plans: road trips, beach weekends, cross-country drives to visit family. And for a significant share of them, those plans include shopping for a new set of wheels to make the journey...
Home Improvement Decisions are Local. Your Ad Strategy Should Be Too.
Home improvement remains one of the most commercially powerful seasonal categories because consumers are actively making decisions about where they live, how they live, and what they are willing to invest in next. They renovate, rent, buy, remodel, redecorate,...
Collective: The New Model for Scalable Local TV Advertising
Collective makes local broadcast scalable, accountable, and aligned with modern media planning Local TV is powerful. It delivers real reach, real impact, and shows up where audiences are actually watching. But it is also one of the hardest channels to scale....
Broadcast Value Isn’t Being Reinvented. It’s Being Revealed.
By Ann Hailer, President of Broadcast, Locality Local broadcast has always delivered results. It brings together scale, trusted environments, and a level of local relevance that few channels can match. For decades, it has played a central role in how brands...
Agentic AI for Local TV Advertising: What It Is, How It Works, and Why It Matters
Artificial intelligence is entering a new phase. After years of tools designed primarily to generate content, a new class of systems is emerging that can execute work across platforms and data environments. This shift matters in local TV advertising. Local campaigns...
LocalX 2.2: Powering the Future of Local TV Advertising
Locality Launches LocalX 2.2: Unifying Streaming Operations and Powering the Future of Local TV Advertising For advertisers navigating the increasingly complex world of local TV and streaming, operational friction has become one of the biggest barriers to...
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