Blog
What is Collective?
As national advertisers look to operate more efficiently across a fragmented TV landscape, local television remains one of the most […] More
Broadcast Value Isn’t Being Reinvented. It’s Being Revealed.
Nielsen Media Data Engine within Locality’s broadcast infrastructure enables faster audience delivery insights, making local TV performance more visible and actionable across markets. More
Agentic AI for Local TV Advertising: What It Is, How It Works, and Why It Matters
Artificial intelligence is entering a new phase. After years of tools designed primarily to generate content, a new class of […] More
LocalX 2.2: Powering the Future of Local TV Advertising
Locality Launches LocalX 2.2: Unifying Streaming Operations and Powering the Future of Local TV Advertising For advertisers navigating the […] More
Archive
How LocalX Is Helping Redefine the Future of Local Advertising
As brands navigate a world of fragmented viewing habits, evolving identity signals, and increasing demands for automation and AI, local media has emerged as a powerful, outcomes-driven way to reach audiences where they live and make decisions. Enter LocalX. That...
Locality Appoints Michael Collins as Chief Executive Officer, Accelerating The Growth of Its Data-Powered Local Advertising Platform for Streaming and Broadcast Video
New York, NY – November 13, 2025 – Locality, the leading data-powered video advertising platform for reaching local audiences, today announced the appointment of Michael Collins as its first Chief Executive Officer, marking the next phase of growth for the company as...
Connecting the Dots in Local Advertising with LocalX 2.1
At Locality, we’ve long believed that local advertising deserves the same intelligence, scale, and integration as national media. With the launch of LocalX that belief became a reality, and now we’re updating the platform to...
Unlocking the Future of Local Advertising with AI-Powered Intelligence
At Advertising Week New York 2025, we brought together a powerhouse panel to explore the seismic shift happening in local advertising — driven by data, AI, and the demand for precision at scale. The session, “Unlock the Future of Local Advertising: Next-Gen AI-Driven...
Transforming Local Advertising with AI: Introducing Locality’s Audience Engine
At Locality, we believe the future of local advertising isn’t just about more data—it’s about smarter data. That’s why Locality developed our Audience Engine, a next-generation identity and activation solution purpose-built to revolutionize how advertisers plan,...
WATCH NOW: Bringing Data Innovation to Local
As advertising becomes more fragmented across platforms, devices, and audiences, one thing is clear: local marketers need smarter tools to stay ahead. That was the central theme of our recent MediaPost webinar, featuring Steve Silvestri, Head of Data Strategy and...
Connect with your Locality expert
We’ve got you covered across local broadcast and streaming ads. Learn how we can help.