Blog
The Political Pulse: Final Sprint to Election Day
Political ad spending surges in key battleground states for the 2024 election, with major races and local issues driving campaigns to the finish. More
The Political Pulse: Ad Spending Surges in Battlegrounds
Explore how the 2024 election's evolving dynamics and new contenders drive record ad spending in key battleground states. More
The Political Pulse: Is This Really Happening?
Explore the shifts in 2024 local U.S. political ad spending during this unprecedented election cycle. More
Promoting Black-Owned Businesses: Insights from Tosha Miller of NYCBCC at Locality LIVE
Locality’s People of Color ERG hosted a Locality LIVE event celebrating Juneteenth. Learn more and listen to the conversation. More
Archive
Navigating the New Playing Field: Live Sports and Audience Fragmentation
In the ever-evolving landscape of sports consumption and media distribution, the dynamics between local television viewership, streaming platforms, and audience fragmentation have become increasingly complex. With the rise of streaming services and the re-aggregation...
The Political Pulse: Key Campaigns, Big Ad Spenders, and the Markets That Matter Most
Revitalize your understanding of the intersection between politics and advertising with "The Political Pulse." Delve into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Presidential Campaigns After...
Amplifying Voices: How Locality’s Broadcast TV Solutions Boosted Political Engagement in Ohio
The Challenge In the dynamic landscape of Ohio politics, a local political marketing group encountered significant hurdles in communicating their message to critical voting blocks. As the market's uncertainties grew, the need to amplify their message and mobilize...
Driving Local Success: How Targeted Streaming TV Ads Boosted Dealership Foot Traffic for an Automotive Brand
The Challenge An automotive brand aimed to boost dealership foot traffic in 12 key U.S. DMAs to enhance market share. The primary objectives included: Target Audience Identification: Pinpointing adults aged 25-54 interested in buying or leasing a new vehicle within...
A Well-Balanced Approach: How Local Data Helped a Health Insurer Maximize Its Targeted Broadcast TV Campaign
The Challenge In the fiercely competitive world of health insurance advertising, targeting the right demographic effectively while maintaining budget efficiency is crucial. A leading health insurer aimed to enhance visibility among Adults 65+ within a specific...
Seasonal Strategies: Optimizing Broadcast TV with Local Data
The Challenge In the competitive realm of over-the-counter (OTC) medications, a prominent allergy medicine brand recognized the need to enhance its broadcast advertising efficiency to outshine rivals and connect more effectively with potential buyers. The brand turned...
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