Streaming

Locality can keep it simple for you, no matter how many apps, devices, screens, and channels emerge year after year. When it comes to streaming ads for local audiences, no one has you covered like Locality.

We know streaming

Locality has direct connections to the most premium streaming publishers across every device. Your ads reach highly engaged consumers watching the best news, entertainment, and live sports at scale. Bringing market-by-market expertise, we help you target every demographic and consumer profile down to the individual household, reaching “cord nevers,” “cord cutters,” and “cord stackers.” We assemble vast volumes of content with highly personalized consumer data so you reach your true customer.

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Unique direct-to-publisher access

Guaranteed scale across
premium inventory

As the preferred local partner of top-tier streaming publishers, Locality provides the reach needed to target a specific local audience across a fragmented landscape of apps, platforms, and devices. Benefit from priority access to the most premium streaming inventory — ensuring you connect with your audience right from the source.

Our scale comes from reach,
not frequency

Locality’s unique direct-to-publisher access ensures superior audience reach and quality control for your ad campaigns. We guarantee that your ads won’t play back-to-back or too frequently, protecting the viewer experience. Additionally, our ad delivery is authenticated by HUMAN, verifying that every impression is a real impression.

Stream to the forefront of today’s TV capabilities

Precision targeting at scale

Locality partners with best-in-class industry data providers, enabling you to add behavioral, contextual, demographic, and geographic targeting to your campaign. Do you need specific DMAs, zip codes, states, regions, or a 10-mile radius around your store locations? We can do that.

Choose from 60,000 off-the-shelf audience segments
Onboard your first-party data to target or conquest
Expand your audience with advanced modeling

AI ad customization

Locality makes it simple to transform your ad creative into hundreds or even thousands of highly targeted and hyper-localized ads for your key audiences. Personalized creative can include store locations, sales event countdowns, weather conditions, sequential messages, all delivered directly to your target audience.

Interactive ads

Embed QR codes into your ads to enable shopping experiences and drive sales. Viewers can navigate straight from the TV to your website using their smartphones or tablets. Convert offline and passive TV viewing into active, instant engagement that benefits from trackable metrics that justify your ad spend.

Pause ads

A pause ad offers an unobtrusive but impactful ad experience activated when a viewer pauses the program they’re watching. These still images are best used for:

Encouraging an action from the viewer
General brand awareness
Speaking to a highly attentive audience

Metrics you can count on

Our lineup of data, research, and metrics partners gives advertisers and agencies of all sizes access to advanced targeting and measurement capabilities. Enjoy a clear view of how well your campaigns are working through our customized dashboard.

Measuring outcomes

Ad spending shouldn’t be a guessing game. With Locality’s targeted approach, you can find your ideal customers in their home markets and make your ad budget go further. Track campaign success with advanced measurement capabilities, including:

Sales lift
Foot traffic
Brand studies
ACR data
Online behavior and web visitation/conversion
Vertical data (e.g., auto, QSR, retail, travel)

Case studies

Driving Local Success: How Targeted Streaming TV Ads Boosted Dealership Foot Traffic for an Automotive Brand

Apr 19, 2024

The challenge faced by an automotive brand in this streaming TV advertising case study ...

Precision Play: Leveraging Streaming TV to Drive Engagement in the Sporting Goods Market

Apr 17, 2024

A regional sporting goods store brand set out to enhance its engagement and presence in the market ...

From Screen to Table: Driving Diner Engagement for a Detroit QSR with Streaming TV Ads

Apr 16, 2024

The challenge presented by this streaming TV advertising case study ...

Dedicated service from real people

We have local specialists you can always reach. Get dedicated service from Locality’s team, which can handle all your streaming and broadcast ad buying under one roof. We are experts in your markets and potential customers, focused on making the local buying process simple for you.

Our team can help: