Audience Engine
The data foundation behind smarter local TV campaigns
Powered by Locality’s proprietary data infrastructure and direct publisher relationships, Audience Engine centralizes fragmented local signals to drive smarter planning, better audience reach, and clearer performance across every market.
Built on billions of local signals that power smarter decisions
Attribution signals
Using real outcomes from thousands of historical campaigns, Audience Engine understands what drives performance across markets and uses those insights to improve future campaigns.
- Store visits and foot traffic
- Online conversions and site activity
- Sales lift and transaction signals
- Market-level campaign performance
Campaign & viewership signals
Campaign and viewership data, including ACR, shows how audiences are reached across streaming and broadcast, providing a clear view of when, where, and how they consume content.
We use these signals to improve reach and frequency, reduce duplication, and optimize how campaigns perform across platforms and markets, while also informing more accurate planning and measurement models, including MMM.
- Cross-platform viewership across streaming and broadcast
- ACR-based exposure and tuning data
- Campaign delivery and audience exposure
- Reach and frequency by market
- Platform and inventory-level performance
Behavioral and geographic signals
Behavioral and geographic data provides a real-world view of who audiences are, where they are, and how they move across local markets.
We use these signals to build predictive audiences and improve targeting, enabling campaigns to reach people based on real behavior, location, and intent.
- Household demographics and attributes
- Location and movement patterns across markets
- Purchase behavior and lifestyle signals
- Local market and geographic insights
The Audience Engine in action
Plan with predictive intelligence
Use advanced planning and media mix modeling to forecast reach and optimize allocation before launch
Target Predictive Audiences
Identify the households most likely to act using real local data, viewership, and outcome signals
Activate locally
Execute campaigns across streaming and broadcast using audience intelligence to guide in-market delivery
Optimize in flight
Continuously refine delivery using real-time performance data, ACR signals, and audience insights
Prove performance
Connect ad exposure to real outcomes with transparent, market-level measurement and clear proof of impact
Built to drive performance across every market
Market-level visibility
Understand what’s working in each market with consistent, comparable insights.
Connected attribution
Link campaign exposure to real-world outcomes, from visitation to conversion.
Continuous intelligence
As campaigns run, performance data feeds back into Audience Engine to improve future decisions.