Live Sports
Live sports are local at heart. From hometown traditions to deep-rooted rivalries, every market has its own story—and Locality helps you show up where loyalty runs deepest. As fans split their attention across broadcast and streaming, we bring it all together with the largest footprint in local video and unmatched expertise across linear and digital, so you can reach local fandoms in every DMA, across every screen.
Every game. Every market.
One access point.
Reaching local sports fans demands specialized expertise—and Locality delivers. By unifying broadcast sports networks and top streaming services, we make it easy to reach local audiences at scale. Whether you’re targeting by league, team, or geography, our data-driven approach ensures your message hits home during the moments that matter most.
Winning starts with the right playbook
- Live Premium Sports
- National Scale, Local Precision
- Seamless, Simplified Buying
- Proven Performance, Impression Delivered
Premium live sports delivered locally
From every pitch, puck drop, and tip-off to the final buzzer—Locality delivers direct access to the biggest games across every major league. Whether it’s the NFL, MLB, NBA, NHL, NCAA, or beyond, we connect your brand to the moments fans care about most.
- Access every game, every sport, every market
- Appear in live matchups at the exact moment attention is highest
- Combine local authenticity with premium national sports content
Winning big starts with thinking local
With exclusive publisher access, local broadcast relationships, and direct ad server integrations, Locality puts your brand in the game when and where it counts. Whether you want to blanket a region or focus on specific DMAs, zip codes, or even individual teams, we make precision at scale possible.
- First-look inventory opportunities with premium sports publishers
- Unified network across broadcast + streaming for full market coverage
- Buy big or drill down to hyperlocal audiences with ease
One point of contact, one IO
Simplified buying and reporting makes sure every dollar works harder and smarter, so your brand never misses a play. Buy across packages—league, team, or tentpole events—with a single IO across Broadcast and Streaming.
- Buy the way you want: Direct or Programmatic Streamlined buying process across all sports inventory
- Access packages for leagues, teams, and major events
Winning at the impression level
Locality knows how to get your sports campaigns optimized for peak performance. With lower CPMs, deep ACR insights, and advanced measurement, we deliver impressions that drive real results—from awareness to foot traffic.
- Industry-leading delivery rates ensure your message is seen where it counts
- Data-backed insights help optimize campaign performance
- Measure success with game, event and network level reporting