Think TV Advertising is out of reach? Think again.
Your next customer could be watching their favorite show right now. And with streaming TV, reaching them may be a lot easier and more affordable than you think.
That was a big part of the conversation at the recent Small Business Expo in Las Vegas, where Locality’s West Coast VP of Sales and Data Monetization, Robin Wong and Michelle Sawyer of Seattle-based media agency Mediability sat to discuss how streaming TV is creating new opportunities for small businesses.
TLDR: You don’t need a national budget, a production studio, or a large marketing team to get your business on TV. You just need to know where to start.
Start with your customers
One of the biggest misconceptions about TV advertising is that you need to reach an entire market to make an impact. You don’t.
Streaming TV lets you be selective about who sees your ads. You can target audiences based on geography, household characteristics, interests, and behaviors, focusing your investment on people most likely to need your products or services.
The opportunity isn’t to reach everyone. It’s to reach the people most likely to become your customers.
You have a story worth telling. Let’s put it on TV
One of the greatest strengths of TV advertising is its ability to bring a brand’s story to life. And for small businesses, that story can be a powerful way to stand out.
Maybe you’re a family-owned business that’s served your community for generations. Or a new restaurant bringing something different to the neighborhood. Whatever makes your business special, TV gives you the opportunity to show it, not just talk about it.
And creating that commercial may be easier than you think.
If you have a website, product photos, a logo, or even a few videos from your phone, you may already have the ingredients for a great ad.
AI-powered creative tools can now help turn those existing assets into a polished commercial without the expense and complexity of a traditional production shoot.
You don’t need a Hollywood production budget or an elaborate concept. You need a clear message, a reason for customers to choose you, and a way to bring that story to life.
Your business has a story. TV gives you a powerful way to tell it.
Give your advertising a job to do
Getting your business on TV is exciting. But what do you want to happen after someone sees your ad? More phone calls? Website visits? Store traffic? New customers?
Before launching a campaign, decide what success looks like. That gives you something meaningful to measure and helps you make smarter decisions about your advertising.
Streaming TV offers ways to connect ad exposure with customer actions, giving businesses more visibility into how their campaigns are performing.
Start with a clear goal, understand what’s working, and use those insights to guide your next investment.
Find a partner who makes it simple
You have a business to run. You shouldn’t need to become a streaming TV expert to advertise on it. That’s where the right partner makes a difference.
For agencies like Mediability, helping small businesses navigate streaming TV means making the process more manageable, from planning and targeting to campaign execution and reporting. Rather than juggling multiple streaming publishers and disconnected performance reports, working with a partner like Locality brings those pieces together.
Ready to see your business on the big screen?
TV advertising doesn’t have to be an expensive leap into the unknown. With streaming TV, small businesses have more control over who they reach, how much they spend, and how they measure success.
Whether you’re looking to attract new customers, build awareness in your community, or grow beyond your current market, streaming TV gives you the opportunity to put your business in front of the people who matter most.