During the Brand Innovators Marketing Leadership Summit at CES 2025 in Las Vegas, Locality leaders joined forces with trailblazing brands to uncover actionable strategies and foster meaningful discussions about the future of local advertising and leadership. Explore the insights shared during these dynamic panels in the videos below.
Fireside Chat: Localizing Brand Strategies to Drive Consumer Action
Featuring:
- Lauren Anselmo, Group Director of Paid Media, Moroch
- Moderated by: Lauren Albin, VP of Sales, Central Region, Locality
Discover how top brands are reshaping their localized marketing strategies by leveraging data-driven insights and innovative creativity. From addressing audience fragmentation to building authentic connections with local communities, this discussion uncovers how to:
- Align innovation with authenticity in local messaging.
- Solve fragmentation with cross-platform video campaigns.
- Harness the power of personalization to drive meaningful brand outcomes.
Panel Discussion: Empowering the Next Generation of Female Leaders – Sports and Beyond
Featuring:
- Molly Finnerty, Chief Investment Officer, Zenith
- Colleen Hotchkiss, President, Growth Practices, Zenith
- Inna Kern, VP, Media Strategy and Planning, ESPN
- Moderated by: Robin Wong, VP, Category Development & Ad Innovation, Locality
What drives the rise of women in leadership and sports fandom? This panel explores the critical role of mentorship, representation, and innovation in shaping the next generation of female leaders. Dive into how these empowering dynamics:
- Encourage talent development through mentorship and representation.
- Highlight the growing influence of women in sports and viewership.
- Create measurable outcomes through inclusive leadership and strategy.
Locality: Driving the Future of Local Advertising
We don’t just embrace innovation; we drive it.
These panels are more than conversations—they’re blueprints for success. From redefining how brands localize their strategies with precision and authenticity to championing the next wave of female leaders in media and beyond, Locality is at the forefront of shaping the future of advertising.
Get in touch and learn how Locality’s data-driven solutions and industry leadership are transforming the fragmented media landscape into seamless, audience-first campaigns that deliver measurable results for brands. Whether you’re looking to elevate your local ad strategy or empower the next generation of leaders, Locality is your partner in creating impactful change.
