Channel Partnerships

Boost your local ad offering with the power of streaming video

Media companies can extend their ad inventory portfolio by adding a private-label, local, over-the-top (OTT) video solution, powered by Locality. Brand our service as your own with Locality Channel Partnerships.

Request a demo

This private-label solution works for any local ad sales team:

Broadcast TV stations

Newspapers

Broadcast radio

Audio streaming

Cinemas

Digital
out-of-home

Online content

Retail media

Premium streaming advertising, branded as yours

Capitalize on the explosive growth of streaming viewership with Locality Channel Partnerships. Our customizable local ad solution empowers media companies to diversify and grow revenue.

Mass, targeted reach

Access to 8 out of 10 ad-supported streaming viewers
Precise targeting down to the zip code level with 60,000 off-the-shelf audience segments
Efficient, self-service model using Locality’s adtech

Top-tier content

Inventory from 150+ popular streaming TV publishers
Premium short form and full-episode content with ads you can’t skip
Top news, sports, and entertainment programming

Sales excellence

Person-to-person sales enablement to build outstanding sales and customer service leadership in OTT video advertising
Sales training, customer resource management tools, and a collaborative partnership

Leverage our scale and direct-to-publisher access

Locality’s direct-to-publisher relationships offer unparalleled reach to target specific local audiences across a fragmented landscape. Through our partnership, your advertisers can reach highly engaged cord nevers, cord cutters, and cord stackers streaming top entertainment, news, and live sports.

Enjoy first-look access to OTT inventory before it trickles down to other sales channels. We offer substantial reach in any DMA, with precise targeting by demographic or consumer behavior. Combining extensive content with detailed market data and tools, we make it easy for your advertisers to reach their customers effectively.

Key benefits:

Guaranteed access to high-value ad impressions
Fraud-free, brand-safe environments
Control over ad frequency, recency, and competitive separation
Precise targeting and attribution

Lead the way with a premium OTT solution

OTT inventory at scale

Partner with us to enhance your scale, reduce operational costs, and achieve better advertiser outcomes with our top-tier streaming inventory.

The best of OTT: Get direct access to 150+ of the most popular streaming apps and services.
Extensive reach: Target over 60,000 off-the-shelf audience segments through our best-in-class industry data partners

Proven sales enablement

Locality provides the tech, processes, and ongoing coaching to support your growth in local streaming video. Our program boosts your sales teams’ confidence and output with visible engagement and trackable metrics.

Proven sales model: Use Locality’s sales model, which has succeeded in serving billions of impactful ad impressions for advertisers.
Award-winning trainers: Energize your team with access to our Sharkie Award winning trainers.
Customizable support: Schedule training and sales support tailored to your business objectives.

Advanced adtech

Locality equips your team with a proprietary suite of advertising technology for on-demand, hands-on, and live sales support through resources, education, and sales acceleration.

Seamless integration: Easily integrate or enhance your existing workflow.
Tailored for streaming: Technology designed for local video streaming with the flexibility to create ad packages that include your current inventory.
Self-serve platform: Access reporting, marketing resources, insights, and more, through an end-to-end platform from pitch to pay.

AI-powered creative

No video creative? No problem! Your advertisers can leverage our AI-powered ad creation technology, VideoNOW, to quickly create connected TV (CTV) or broadcast-ready ads with little to no existing creative assets in a matter of minutes. All at an affordable price.

Integrated sales enablement

The streaming space continues to evolve far faster than any other medium. New OTT apps, channels, and delivery services emerge every day, as do new tools and devices for connected televisions (CTVs), media buying methodologies, viewer metrics, fraud prevention, and advanced targeting capabilities.

Our proprietary ad tech suite is designed to provide on-demand, hands-on, and live sales support that keeps up with the changing streaming landscape. We provide sales content, sales training, and deal support to help you hone your sales productivity.

All ad sales partners receive a full suite of sales enablement materials from pitch decks to sample narratives and research papers, customized to your brand.

Access our detailed database of information about every DMA. We provide case study decks enabling ad sales to specific industries, from car dealerships to quick service restaurants.

Locality’s OTT Academy enhances your team’s competency in local streaming advertising. Our self-directed learning modules and tests help upskill your staff and will empower your capability to operate at the forefront of the video marketplace and enhance your revenues.

Locality’s OTT Sales Accelerator takes training a step further with live online or in-person facilitator-led education, elevator pitch training, and role plays for groups or individuals. Companies that go through the OTT Sales Accelerator program get demonstrable incremental sales in OTT.

Our private-label partners get access to our biweekly publication of industry insights, OTT Insider. Learn about the ongoing changes to OTT and CTV distribution models. Discover ways to reach your intended audience.

Our OTT dashboard provides all the tools you need to manage streaming ad sales. Enjoy advanced targeting and measurement capabilities and a clear view of how well your campaigns are performing.

Inventory access, sales enablement, and metrics are made simple through our proprietary infrastructure

Central access point for forecasts, pricing, metrics, reporting, and sales enablement
Customizable workflow adaptable to your organization’s goals and established processes
Turnkey first-look access to an extensive network of providers that are always safe and fraud-free
Access to reporting, marketing resources, insight requests, and more
Seamlessly integrate data into your own platform through ready connections like Ninjacat or TapClicks

Case studies

Periodicals Publisher Grows with Streaming Ad Sales Enablement From Locality Channel Partnerships

Jul 08, 2024

Learn how Locality can work with your account executives and customers to grow revenues.

Local Broadcaster Went from 0 to 60 in Streaming Ad Sales With Locality Channel Partnership

Jun 30, 2024

Discover how our channel partner continues to grow incremental streaming revenue.

Dedicated service and real people you can reach

We are the private-label experts for local video ad sales. When you partner with Locality, we provide dedicated support teams so you can always reach someone to talk to.

Our team can help with: