Channel Partnerships
Boost your local ad offering with the power of streaming video
Media companies can extend their ad inventory portfolio by adding a private-label, local, over-the-top (OTT) video solution, powered by Locality. Brand our service as your own with Locality Channel Partnerships.
This private-label solution works for any local ad sales team:
Broadcast TV stations
Newspapers
Broadcast radio
Audio streaming
Cinemas
Digital
out-of-home
Online content
Retail media
Premium streaming advertising, branded as yours
Capitalize on the explosive growth of streaming viewership with Locality Channel Partnerships. Our customizable local ad solution empowers media companies to diversify and grow revenue.
Mass, targeted reach
- Access to 8 out of 10 ad-supported streaming viewers
- Precise targeting down to the zip code level with 60,000 off-the-shelf audience segments
- Efficient, self-service model using Locality’s adtech
Top-tier content
- Inventory from 150+ popular streaming TV publishers
- Premium short form and full-episode content with ads you can’t skip
- Top news, sports, and entertainment programming
Sales excellence
- Person-to-person sales enablement to build outstanding sales and customer service leadership in OTT video advertising
- Sales training, customer resource management tools, and a collaborative partnership
Leverage our scale and direct-to-publisher access
Locality’s direct-to-publisher relationships offer unparalleled reach to target specific local audiences across a fragmented landscape. Through our partnership, your advertisers can reach highly engaged cord nevers, cord cutters, and cord stackers streaming top entertainment, news, and live sports.
Enjoy first-look access to OTT inventory before it trickles down to other sales channels. We offer substantial reach in any DMA, with precise targeting by demographic or consumer behavior. Combining extensive content with detailed market data and tools, we make it easy for your advertisers to reach their customers effectively.
Key benefits:
- Guaranteed access to high-value ad impressions
- Fraud-free, brand-safe environments
- Control over ad frequency, recency, and competitive separation
- Precise targeting and attribution
Lead the way with a premium OTT solution
OTT inventory at scale
Partner with us to enhance your scale, reduce operational costs, and achieve better advertiser outcomes with our top-tier streaming inventory.
- The best of OTT: Get direct access to 150+ of the most popular streaming apps and services.
- Extensive reach: Target over 60,000 off-the-shelf audience segments through our best-in-class industry data partners
Proven sales enablement
Locality provides the tech, processes, and ongoing coaching to support your growth in local streaming video. Our program boosts your sales teams’ confidence and output with visible engagement and trackable metrics.
- Proven sales model: Use Locality’s sales model, which has succeeded in serving billions of impactful ad impressions for advertisers.
- Award-winning trainers: Energize your team with access to our Sharkie Award winning trainers.
- Customizable support: Schedule training and sales support tailored to your business objectives.
Advanced adtech
Locality equips your team with a proprietary suite of advertising technology for on-demand, hands-on, and live sales support through resources, education, and sales acceleration.
- Seamless integration: Easily integrate or enhance your existing workflow.
- Tailored for streaming: Technology designed for local video streaming with the flexibility to create ad packages that include your current inventory.
- Self-serve platform: Access reporting, marketing resources, insights, and more, through an end-to-end platform from pitch to pay.
AI-powered creative
No video creative? No problem! Your advertisers can leverage our AI-powered ad creation technology, VideoNOW, to quickly create connected TV (CTV) or broadcast-ready ads with little to no existing creative assets in a matter of minutes. All at an affordable price.
Integrated sales enablement
The streaming space continues to evolve far faster than any other medium. New OTT apps, channels, and delivery services emerge every day, as do new tools and devices for connected televisions (CTVs), media buying methodologies, viewer metrics, fraud prevention, and advanced targeting capabilities.
Our OTT dashboard provides all the tools you need to manage streaming ad sales. Enjoy advanced targeting and measurement capabilities and a clear view of how well your campaigns are performing.
Inventory access, sales enablement, and metrics are made simple through our proprietary infrastructure
- Central access point for forecasts, pricing, metrics, reporting, and sales enablement
- Customizable workflow adaptable to your organization’s goals and established processes
- Turnkey first-look access to an extensive network of providers that are always safe and fraud-free
- Access to reporting, marketing resources, insight requests, and more
- Seamlessly integrate data into your own platform through ready connections like Ninjacat or TapClicks
Case studies
Periodicals Publisher Grows with Streaming Ad Sales Enablement From Locality Channel Partnerships
Learn how Locality can work with your account executives and customers to grow revenues.
Local Broadcaster Went from 0 to 60 in Streaming Ad Sales With Locality Channel Partnership
Discover how our channel partner continues to grow incremental streaming revenue.
Dedicated service and real people you can reach
We are the private-label experts for local video ad sales. When you partner with Locality, we provide dedicated support teams so you can always reach someone to talk to.
Our team can help with:
Accessing premium inventory at scale
Sales collateral and positioning
Advanced ad operations
Connect with your Locality expert
Our experts are available nationwide to help you grow incremental OTT advertising revenue. Learn what we can do together.
