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Expert Mode: Audience-First Video Planning Breaks Your Measurement First, with Keith Kazerman from Locality
This article is based on Q&A with Locality President of Streaming Keith Kazerman and Greg Kihlström for The Agile Brand […] More
Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, […] More
Q&A with Tom Wolfe, SVP of Programmatic Strategy and Partnerships at Locality
Tom Wolfe, SVP of Programmatic Strategy and Partnerships at Locality, brings more than 30 years of experience in advertising technology […] More
What’s Powering the Next Era of Local Advertising: Live from Locality Cafe
Filmed live from the Locality Cafe at this year’s Ad Age Small Agency Conference and Awards in Los Angeles, check […] More
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