News
Locality Appoints Steve Silvestri to Lead Local Data-Driven Innovation
As its Head of Data Strategy and Innovation, Silvestri will spearhead Locality’s efforts to advance local streaming, digital omnichannel, and […] More
Keith Kazerman on the Launch of Locality Studios
In the Tech Section of Cynopsis’ “Media’s First Morning Read,” discover how Locality Studios is reshaping local video creative solutions […] More
Newly Launched Locality Studios Revolutionizes Local Advertising Creative Solutions
Locality Studios, a full-service creative solution, dedicated to custom local video advertising, provides partners with localized branded content production, local […] More
Part Six: Localized Advertising - Why It’s the People’s Choice
The final installment in Locality’s six-part MediaPost series, Locality’s Shalyn O’Malley and The Harris Poll’s Jennifer Musil showcase new consumer […] More
Archive
Locality’s Keith Kazerman on the Technology Influencing Ad Buying
This article explores technology influencing ad buying through an interview with Keith Kazerman, President of Streaming at Locality, in MarTech Series. Kazerman discusses the transformative role of data-driven technologies and localized strategies in modern...
Part Four: A Best Practices Guide to Buying Local Video
Fourth in Locality's six-part MediaPost series provides the framework for a set of local video advertising rules, from strategic development and activation to measurement and optimization. In previous installments of this series, we’ve looked closely at how...
Part Three: Building Brands with a Localized Streaming and Broadcast Ad Strategy
Third in Locality's six-part MediaPost series examines how using data to achieve the optimal mix of localized streaming and broadcast video advertising strategies can help build a brand. In today's crowded advertising landscape, brands are turning to a strategy mix of...
State of Local Advertising Report
Digiday and Locality team up to survey brands, agencies, and media buyers on how they value local advertising strategies and messaging for more effective audience engagement and ROI.
Part Two: How Local Advertising Expands a National Campaign’s ROI
Second in Locality's six-part MediaPost series explores how new technologies and a deeper understanding of streaming and broadcast are helping national and regional advertisers enhance campaign effectiveness with a local approach.
Locality’s Steve DeMain on Trends from Advertising Week NY 2024
“About That" Podcast host, Carl Mayer of Active International, interviews Steve DeMain, EVP of Sales at Locality, about trends from Advertising Week, and the new Reach+ local video ad solution.
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