News
Locality Introduces LocalX
Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built […] More
Locality’s Keith Kazerman on why local needs both broadcast and streaming
As advertising becomes more fragmented across platforms, devices and audiences, Locality’s Keith Kazerman sees clarity in convergence. For Kazerman, the […] More
Forbes Highlights Locality’s LocalX Platform at Possible 2025
In Forbes’ coverage of the Possible 2025 conference, Locality’s leadership is recognized for advancing local advertising through innovation and the […] More
Unlocking streaming’s full potential for local advertisers
Call it a digital marketing paradox. In the lightning-paced, ever-expanding business of local streaming advertising, two seemingly contradictory, but undeniable, […] More
Archive
Locality’s Local Lift™ Study Indicates Localized Video Ad Campaigns Drive Consumer Action
In BIA Advisory Services' latest Local Media Watch Blog, "Industry Digest: CTV/OTT Landscape,” Locality’s Local Lift™ study was featured for its groundbreaking insights into how local video ad campaigns increase consumer action, leading to a significant boost in key...
Locality Appoints Steve Silvestri to Lead Local Data-Driven Innovation
As its Head of Data Strategy and Innovation. Silvestri will spearhead Locality's efforts to advance local streaming, digital omnichannel, and broadcast video advertising solutions with data-driven innovation. Developing a robust data strategy is essential for...
Keith Kazerman on the Launch of Locality Studios
In the Tech Section of Cynopsis' "Media's First Morning Read," discover how Locality Studios is reshaping local video creative solutions with customized branded content, local broadcast TV programming integrations, and localized AI-powered ad enhancements that connect...
Newly Launched Locality Studios Revolutionizes Local Advertising Creative Solutions
Locality Studios, a full-service creative solution, dedicated to custom local video advertising, provides partners with localized branded content production, local in-show integrations, and AI-powered custom creative solutions. Newly Launched Locality Studios...
Part Six: Localized Advertising – Why It’s the People’s Choice
The final installment in Locality's six-part MediaPost series, Locality's Shalyn O'Malley and The Harris Poll's Jennifer Musil showcase new consumer research from Locality's Local Lift(TM) study that demonstrates how TV viewers now expect brands to take a localized...
Locality Appoints Brian Morse as VP of Collective
Morse joins Locality to lead Collective, a new initiative merging broadcast expertise with data-driven solutions to elevate advertiser results. With over two decades of experience in national TV sales and a proven track record in advanced TV and data-driven...
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