News

Part Six: Localized Advertising - Why It’s the People’s Choice

Dec 17, 2024

The final installment in Locality’s six-part MediaPost series, Locality’s Shalyn O’Malley and The Harris Poll’s Jennifer Musil showcase new consumer […] More

Locality Appoints Brian Morse as VP of Collective

Dec 11, 2024

Morse joins Locality to lead Collective, a new initiative merging broadcast expertise with data-driven solutions to elevate advertiser results. With […] More

Locality's Local Lift Study Makes the Case for Local Advertising Investments

Dec 11, 2024

Marketers can use Locality’s The Local Lift study to make the case for local advertising investments, as per EMARKETER. Retailers with […] More

Collaboration Is Key To Successful Cross-Platform Local Ad Solutions

Dec 10, 2024

Locality’s Ann Hailer and industry leaders from Gray Television and Centriply discuss how technology is making that process easier, at […] More

State of Local Advertising Report

Oct 31, 2024

Digiday and Locality team up to survey brands, agencies, and media buyers on how they value local advertising strategies and messaging for more effective audience engagement and ROI.

Part Two: How Local Advertising Expands a National Campaign’s ROI

Oct 14, 2024

Second in Locality's six-part MediaPost series explores how new technologies and a deeper understanding of streaming and broadcast are helping national and regional advertisers enhance campaign effectiveness with a local approach.

Locality’s Steve DeMain on Trends from Advertising Week NY 2024

Oct 14, 2024

“About That" Podcast host, Carl Mayer of Active International, interviews Steve DeMain, EVP of Sales at Locality, about trends from Advertising Week, and the new Reach+ local video ad solution.

NYCBCC and Locality Partner to Empower Black-Owned Businesses with Advertising Grant

Oct 1, 2024

The NYC Black Chamber of Commerce (NYCBCC) and Locality announce a collaborative initiative to support Black-owned businesses through a special advertising grant.

Part One: Why Local Advertising Is Having Its Moment

Oct 1, 2024

First installment of Locality's six-part MediaPost Blog Series that will look at the revolution in local advertising, helping brands understand how to fill the “white space” that data has opened up in DMAs across America.