News
The Attribution Illusion: A Whitepaper on Signal Loss
THERE IS A BIG, BIG PROBLEM IN DIGITAL ADVERTISING. Building on the groundwork laid in The Multiplier Effect, our report, […] More
The Local Broadcast Advantage: Trust, Scale, and Real Results
In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. […] More
Yahoo DSP, Locality, RPA, and Newton Research Deliver Smarter, Diversified Video Investment
Locality Appoints Collins as CEO
Locality, the data-powered video advertising platform for reaching local audiences, has announced the appointment of Michael Collins as its first Chief Executive Officer. More
Archive
Part One: The future of local: How data-driven insights are transforming TV advertising
The streaming revolution promised simpler, more personalized entertainment for viewers — but for advertisers, it's created one of the most complex marketing environments in history. Behind all that content consumption lies a fragmented patchwork of platforms, each...
Locality Introduces LocalX
Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built to simplify how advertisers plan, buy, and manage local video campaigns. Drawing on insights from more than 32,000 campaigns and 24...
Local Advertising Strategies for Auto Dealerships from Ann Hailer
In WardsAuto Industry Voices blog, "Think Local, Sell Big: Winning Customers with Targeted Ads," Ann Hailer, Locality's president of broadcast, tells dealerships they can win by blending the reach and trust of local broadcast TV with the precise targeting of streaming...
Ann Hailer Joins Alliance for Women in Media’s 2025 Board
Ann Hailer, President of Broadcast at Locality, has been appointed as a new director on the 2025 National Board of Directors for the Alliance for Women in Media and its Foundation (AWM/F). As AWM/F prepares to celebrate the 50th anniversary of the Gracie Awards,...
Locality’s Local Lift™ Study Indicates Localized Video Ad Campaigns Drive Consumer Action
In BIA Advisory Services' latest Local Media Watch Blog, "Industry Digest: CTV/OTT Landscape,” Locality’s Local Lift™ study was featured for its groundbreaking insights into how local video ad campaigns increase consumer action, leading to a significant boost in key...
Locality Appoints Steve Silvestri to Lead Local Data-Driven Innovation
As its Head of Data Strategy and Innovation. Silvestri will spearhead Locality's efforts to advance local streaming, digital omnichannel, and broadcast video advertising solutions with data-driven innovation. Developing a robust data strategy is essential for...
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