News
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the […] More
Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy
The acquisition strengthens how broadcast advertising is planned and measured and supports a more unified approach to cross-platform campaign execution […] More
Locality Appoints Kouros Esfahany as CTO to Accelerate Cross-Platform Innovation in Local TV Advertising
Veteran ad-tech executive to lead next phase of scalable technology and data-driven growth NEW YORK, March 26, 2026 /PRNewswire/ — Locality, the […] More
The Future Of Local Advertising Depends On Convergence, Not Channels
Locality’s Keith Kazerman: The industry needs an audience-based strategy that reflects how people watch, consume, search and buy in local […] More
Archive
Keith Kazerman on the Launch of Locality Studios
In the Tech Section of Cynopsis' "Media's First Morning Read," discover how Locality Studios is reshaping local video creative solutions with customized branded content, local broadcast TV programming integrations, and localized AI-powered ad enhancements that connect...
Newly Launched Locality Studios Revolutionizes Local Advertising Creative Solutions
Locality Studios, a full-service creative solution, dedicated to custom local video advertising, provides partners with localized branded content production, local in-show integrations, and AI-powered custom creative solutions. Newly Launched Locality Studios...
Part Six: Localized Advertising – Why It’s the People’s Choice
The final installment in Locality's six-part MediaPost series, Locality's Shalyn O'Malley and The Harris Poll's Jennifer Musil showcase new consumer research from Locality's Local Lift(TM) study that demonstrates how TV viewers now expect brands to take a localized...
Locality Appoints Brian Morse as VP of Collective
Morse joins Locality to lead Collective, a new initiative merging broadcast expertise with data-driven solutions to elevate advertiser results. With over two decades of experience in national TV sales and a proven track record in advanced TV and data-driven...
Locality’s Local Lift Study Makes the Case for Local Advertising Investments
Marketers can use Locality's The Local Lift study to make the case for local advertising investments, as per EMARKETER. Retailers with multiple locations can use this information to encourage individual branches or stores to develop their own marketing messaging or to...
Collaboration Is Key To Successful Cross-Platform Local Ad Solutions
Locality's Ann Hailer and industry leaders from Gray Television and Centriply discuss how technology is making that process easier, at a TVNewsCheck webinar last week. Cross-platform advertising solutions have become vital for local TV broadcasters to remain...
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