News
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the […] More
Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy
The acquisition strengthens how broadcast advertising is planned and measured and supports a more unified approach to cross-platform campaign execution […] More
Locality Appoints Kouros Esfahany as CTO to Accelerate Cross-Platform Innovation in Local TV Advertising
Veteran ad-tech executive to lead next phase of scalable technology and data-driven growth NEW YORK, March 26, 2026 /PRNewswire/ — Locality, the […] More
The Future Of Local Advertising Depends On Convergence, Not Channels
Locality’s Keith Kazerman: The industry needs an audience-based strategy that reflects how people watch, consume, search and buy in local […] More
Archive
Part Five: Localized Advertising – How Do You Know It Works?
Fifth in Locality's six-part MediaPost series, Locality's Keith Kazerman and Comscore's Hanna Gryncwajg explore how to measure and attribute the results of a localized, cross-platform ad campaign. And what you can do with the results once you have them. Over the...
Locality: Video Consumers Respond Positively to Local Ads
A new consumer survey, The Local Lift, released by Locality and The Harris Poll this week finds the majority of young video consumers expect advertising messages to be localized, which reflects authenticity and helps build trust. The survey found 63 percent of video...
Localized Video Ads Critical in Increasing Brand Trust and Consumer Purchase Intent
Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads, Locality's The Local Lift study finds. Locality, the preeminent local video advertising solutions provider across...
Locality’s Keith Kazerman on the Technology Influencing Ad Buying
This article explores technology influencing ad buying through an interview with Keith Kazerman, President of Streaming at Locality, in MarTech Series. Kazerman discusses the transformative role of data-driven technologies and localized strategies in modern...
Part Four: A Best Practices Guide to Buying Local Video
Fourth in Locality's six-part MediaPost series provides the framework for a set of local video advertising rules, from strategic development and activation to measurement and optimization. In previous installments of this series, we’ve looked closely at how...
Part Three: Building Brands with a Localized Streaming and Broadcast Ad Strategy
Third in Locality's six-part MediaPost series examines how using data to achieve the optimal mix of localized streaming and broadcast video advertising strategies can help build a brand. In today's crowded advertising landscape, brands are turning to a strategy mix of...
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