News
AI is changing local TV advertising, but who holds the best data still decides who wins
The window for AI to serve as a true competitive differentiator will be short. What remains is the thing AI […] More
The Real Convergence Story Is Happening in Local Markets
TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear […] More
Q&A with Michael Collins, CEO of Locality
Michael Collins is an accomplished CEO and Board Member with more than two decades of experience leading private equity– and venture […] More
MarTech Interview with Kouros Esfahany, CTO at Locality
Kouros Esfahany recently joined Locality as their Chief Technology Officer to lead the platform’s next phase of innovation. MarTechSeries caught […] More
Archive
Locality Appoints Steve Silvestri to Lead Local Data-Driven Innovation
As its Head of Data Strategy and Innovation. Silvestri will spearhead Locality's efforts to advance local streaming, digital omnichannel, and broadcast video advertising solutions with data-driven innovation. Developing a robust data strategy is essential for...
Keith Kazerman on the Launch of Locality Studios
In the Tech Section of Cynopsis' "Media's First Morning Read," discover how Locality Studios is reshaping local video creative solutions with customized branded content, local broadcast TV programming integrations, and localized AI-powered ad enhancements that connect...
Newly Launched Locality Studios Revolutionizes Local Advertising Creative Solutions
Locality Studios, a full-service creative solution, dedicated to custom local video advertising, provides partners with localized branded content production, local in-show integrations, and AI-powered custom creative solutions. Newly Launched Locality Studios...
Locality Appoints Brian Morse as VP of Collective
Morse joins Locality to lead Collective, a new initiative merging broadcast expertise with data-driven solutions to elevate advertiser results. With over two decades of experience in national TV sales and a proven track record in advanced TV and data-driven...
Locality’s Local Lift Study Makes the Case for Local Advertising Investments
Marketers can use Locality's The Local Lift study to make the case for local advertising investments, as per EMARKETER. Retailers with multiple locations can use this information to encourage individual branches or stores to develop their own marketing messaging or to...
Locality: Video Consumers Respond Positively to Local Ads
A new consumer survey, The Local Lift, released by Locality and The Harris Poll this week finds the majority of young video consumers expect advertising messages to be localized, which reflects authenticity and helps build trust. The survey found 63 percent of video...
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