News
The Attribution Illusion: A Whitepaper on Signal Loss
THERE IS A BIG, BIG PROBLEM IN DIGITAL ADVERTISING. Building on the groundwork laid in The Multiplier Effect, our report, […] More
The Local Broadcast Advantage: Trust, Scale, and Real Results
In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. […] More
Yahoo DSP, Locality, RPA, and Newton Research Deliver Smarter, Diversified Video Investment
Locality Appoints Collins as CEO
Locality, the data-powered video advertising platform for reaching local audiences, has announced the appointment of Michael Collins as its first Chief Executive Officer. More
Archive
Locality and Inscape Collaborate to Unify Streaming and Linear TV Data
Partnership allows brands to plan, measure, and manage local ad reach, offering insights on effectiveness between local and national linear TV and streaming platforms
Locality’s Keith Kazerman and Ann Hailer on Maximizing Local Ad Impact
Keith Kazerman, president of streaming, and Ann Hailer, president of broadcast, discuss the value of combining local streaming and broadcast TV with the AW360 Podcast.
Locality’s Ann Hailer on the Power of Local Broadcast Advertising
In this MarTech Series guest article, Ann Hailer, president of broadcast at Locality, shares insights on the power of local broadcast advertising in the evolving media landscape.
Go local or go home: Rethinking your national TV campaigns
Ad Age article on why local video advertising is essential for success—whether through broadcast, streaming, or a powerful blend of both.
Locality Launches Reach+: Convergence of Streaming and Broadcast Ads Locally
Delivering unmatched reach and cross-screen measurement for local video campaigns, Reach+, is designed to capture audiences across broadcast and streaming platforms
Mica Hansen of Locality on the Importance of Political CTV Ads
Mica Hansen, EVP, Director of Political at Locality, drops her knowledge for political ad buyers on the importance of streaming ads during this election cycle, in AdExchanger.
Connect with your Locality expert
We’ve got you covered across local broadcast and streaming ads. Learn how we can help.