News
AI is changing local TV advertising, but who holds the best data still decides who wins
The window for AI to serve as a true competitive differentiator will be short. What remains is the thing AI […] More
The Real Convergence Story Is Happening in Local Markets
TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear […] More
Q&A with Michael Collins, CEO of Locality
Michael Collins is an accomplished CEO and Board Member with more than two decades of experience leading private equity– and venture […] More
MarTech Interview with Kouros Esfahany, CTO at Locality
Kouros Esfahany recently joined Locality as their Chief Technology Officer to lead the platform’s next phase of innovation. MarTechSeries caught […] More
Archive
Localized Video Ads Critical in Increasing Brand Trust and Consumer Purchase Intent
Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads, Locality's The Local Lift study finds. Locality, the preeminent local video advertising solutions provider across...
Locality’s Keith Kazerman on the Technology Influencing Ad Buying
This article explores technology influencing ad buying through an interview with Keith Kazerman, President of Streaming at Locality, in MarTech Series. Kazerman discusses the transformative role of data-driven technologies and localized strategies in modern...
State of Local Advertising Report
Digiday and Locality team up to survey brands, agencies, and media buyers on how they value local advertising strategies and messaging for more effective audience engagement and ROI.
Locality and Inscape Collaborate to Unify Streaming and Linear TV Data
Partnership allows brands to plan, measure, and manage local ad reach, offering insights on effectiveness between local and national linear TV and streaming platforms
Locality’s Ann Hailer on the Power of Local Broadcast Advertising
In this MarTech Series guest article, Ann Hailer, president of broadcast at Locality, shares insights on the power of local broadcast advertising in the evolving media landscape.
Go local or go home: Rethinking your national TV campaigns
Ad Age article on why local video advertising is essential for success—whether through broadcast, streaming, or a powerful blend of both.
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