News
Locality Appoints Saul Stetson as SVP, Head of Product
NEW YORK, Oct. 22, 2026 (GLOBE NEWSWIRE) — Locality, the leading local TV advertising platform connecting brands to local audiences […] More
Expert Mode: Audience-First Video Planning Breaks Your Measurement First, with Keith Kazerman from Locality
This article is based on Q&A with Locality President of Streaming Keith Kazerman and Greg Kihlström for The Agile Brand […] More
Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, […] More
Q&A with Tom Wolfe, SVP of Programmatic Strategy and Partnerships at Locality
Tom Wolfe, SVP of Programmatic Strategy and Partnerships at Locality, brings more than 30 years of experience in advertising technology […] More
Archive
Locality Appoints Steve Silvestri to Lead Local Data-Driven Innovation
As its Head of Data Strategy and Innovation. Silvestri will spearhead Locality's efforts to advance local streaming, digital omnichannel, and broadcast video advertising solutions with data-driven innovation. Developing a robust data strategy is essential for...
Keith Kazerman on the Launch of Locality Studios
In the Tech Section of Cynopsis' "Media's First Morning Read," discover how Locality Studios is reshaping local video creative solutions with customized branded content, local broadcast TV programming integrations, and localized AI-powered ad enhancements that connect...
Newly Launched Locality Studios Revolutionizes Local Advertising Creative Solutions
Locality Studios, a full-service creative solution, dedicated to custom local video advertising, provides partners with localized branded content production, local in-show integrations, and AI-powered custom creative solutions. Newly Launched Locality Studios...
Locality Appoints Brian Morse as VP of Collective
Morse joins Locality to lead Collective, a new initiative merging broadcast expertise with data-driven solutions to elevate advertiser results. With over two decades of experience in national TV sales and a proven track record in advanced TV and data-driven...
Locality’s Local Lift Study Makes the Case for Local Advertising Investments
Marketers can use Locality's The Local Lift study to make the case for local advertising investments, as per EMARKETER. Retailers with multiple locations can use this information to encourage individual branches or stores to develop their own marketing messaging or to...
Locality: Video Consumers Respond Positively to Local Ads
A new consumer survey, The Local Lift, released by Locality and The Harris Poll this week finds the majority of young video consumers expect advertising messages to be localized, which reflects authenticity and helps build trust. The survey found 63 percent of video...
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