News
Locality Adds Sales Leaders to Scale National Access to Local TV Advertising Through Collective Ahead of Upfronts
Senior hires support growing demand for simplified, audience-based access to local television at national scale. NEW YORK, April 30, 2026 […] More
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the […] More
Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy
The acquisition strengthens how broadcast advertising is planned and measured and supports a more unified approach to cross-platform campaign execution […] More
Locality Appoints Kouros Esfahany as CTO to Accelerate Cross-Platform Innovation in Local TV Advertising
Veteran ad-tech executive to lead next phase of scalable technology and data-driven growth NEW YORK, March 26, 2026 /PRNewswire/ — Locality, the […] More
Archive
Part Three: Building Brands with a Localized Streaming and Broadcast Ad Strategy
Third in Locality's six-part MediaPost series examines how using data to achieve the optimal mix of localized streaming and broadcast video advertising strategies can help build a brand. In today's crowded advertising landscape, brands are turning to a strategy mix of...
State of Local Advertising Report
Digiday and Locality team up to survey brands, agencies, and media buyers on how they value local advertising strategies and messaging for more effective audience engagement and ROI.
Part Two: How Local Advertising Expands a National Campaign’s ROI
Second in Locality's six-part MediaPost series explores how new technologies and a deeper understanding of streaming and broadcast are helping national and regional advertisers enhance campaign effectiveness with a local approach.
Locality’s Steve DeMain on Trends from Advertising Week NY 2024
“About That" Podcast host, Carl Mayer of Active International, interviews Steve DeMain, EVP of Sales at Locality, about trends from Advertising Week, and the new Reach+ local video ad solution.
NYCBCC and Locality Partner to Empower Black-Owned Businesses with Advertising Grant
The NYC Black Chamber of Commerce (NYCBCC) and Locality announce a collaborative initiative to support Black-owned businesses through a special advertising grant.
Part One: Why Local Advertising Is Having Its Moment
First installment of Locality's six-part MediaPost Blog Series that will look at the revolution in local advertising, helping brands understand how to fill the “white space” that data has opened up in DMAs across America.
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