News
The Attribution Illusion: A Whitepaper on Signal Loss
THERE IS A BIG, BIG PROBLEM IN DIGITAL ADVERTISING. Building on the groundwork laid in The Multiplier Effect, our report, […] More
The Local Broadcast Advantage: Trust, Scale, and Real Results
In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. […] More
Yahoo DSP, Locality, RPA, and Newton Research Deliver Smarter, Diversified Video Investment
Locality Appoints Collins as CEO
Locality, the data-powered video advertising platform for reaching local audiences, has announced the appointment of Michael Collins as its first Chief Executive Officer. More
Archive
Mica Hansen and Holly Lindvall of Locality Honored with Cynopisis 2024 Top Women in Media Awards
Mica Hansen, EVP, Director of Political, honored as "Industry Leader." Holly Lindvall, Chief of Human Resources, honored with "MVP Award."
Zach Mullins of Locality on Cracking the Local Ad Code
Zach Mullins, SVP, Channel Partnerships at Locality, chats hot-button topics from AI, media defragmentation, and cracking the local ad code with Waymark CEO on "Off The Record" podcast.
Local Broadcast TV Ad Buying Becomes Easier with Locality and Centriply Partnership
The partnership accelerates buying process and enhances multi-market local inventory management for advertisers and broadcasters.
Ann Hailer of Locality on Local Marketing Strategies
Ann Hailer, president of broadcast at Locality, a local television solutions provider, discusses the power of local marketing with the "Face of Marketing" podcast.
Keith Kazerman of Locality on Streaming Audience Strategies
Keith Kazerman, president of streaming at Locality, a local television solutions provider, discussed trends in advanced and local TV advertising with the ANA.
Locality Appoints Sandy Ashendorf as Executive Vice President, Law and Business Affairs
Executive Moves: Sandy Ashendorf joins Locality’s newly expanded leadership team to head legal department as Executive Vice President, Law and Business Affairs.
Connect with your Locality expert
We’ve got you covered across local broadcast and streaming ads. Learn how we can help.