News
AI is changing local TV advertising, but who holds the best data still decides who wins
The window for AI to serve as a true competitive differentiator will be short. What remains is the thing AI […] More
The Real Convergence Story Is Happening in Local Markets
TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear […] More
Q&A with Michael Collins, CEO of Locality
Michael Collins is an accomplished CEO and Board Member with more than two decades of experience leading private equity– and venture […] More
MarTech Interview with Kouros Esfahany, CTO at Locality
Kouros Esfahany recently joined Locality as their Chief Technology Officer to lead the platform’s next phase of innovation. MarTechSeries caught […] More
Archive
Part Three: Building Brands with a Localized Streaming and Broadcast Ad Strategy
Third in Locality's six-part MediaPost series examines how using data to achieve the optimal mix of localized streaming and broadcast video advertising strategies can help build a brand. In today's crowded advertising landscape, brands are turning to a strategy mix of...
State of Local Advertising Report
Digiday and Locality team up to survey brands, agencies, and media buyers on how they value local advertising strategies and messaging for more effective audience engagement and ROI.
Part Two: How Local Advertising Expands a National Campaign’s ROI
Second in Locality's six-part MediaPost series explores how new technologies and a deeper understanding of streaming and broadcast are helping national and regional advertisers enhance campaign effectiveness with a local approach.
Locality’s Steve DeMain on Trends from Advertising Week NY 2024
“About That" Podcast host, Carl Mayer of Active International, interviews Steve DeMain, EVP of Sales at Locality, about trends from Advertising Week, and the new Reach+ local video ad solution.
NYCBCC and Locality Partner to Empower Black-Owned Businesses with Advertising Grant
The NYC Black Chamber of Commerce (NYCBCC) and Locality announce a collaborative initiative to support Black-owned businesses through a special advertising grant.
Part One: Why Local Advertising Is Having Its Moment
First installment of Locality's six-part MediaPost Blog Series that will look at the revolution in local advertising, helping brands understand how to fill the “white space” that data has opened up in DMAs across America.
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