News
AI is changing local TV advertising, but who holds the best data still decides who wins
The window for AI to serve as a true competitive differentiator will be short. What remains is the thing AI […] More
The Real Convergence Story Is Happening in Local Markets
TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear […] More
Q&A with Michael Collins, CEO of Locality
Michael Collins is an accomplished CEO and Board Member with more than two decades of experience leading private equity– and venture […] More
MarTech Interview with Kouros Esfahany, CTO at Locality
Kouros Esfahany recently joined Locality as their Chief Technology Officer to lead the platform’s next phase of innovation. MarTechSeries caught […] More
Archive
Locality’s Path to Streamlining Local Advertising
Cynopsis Special Report on how Locality is simplifying local advertising.
Locality and Inscape Collaborate to Unify Streaming and Linear TV Data
Partnership allows brands to plan, measure, and manage local ad reach, offering insights on effectiveness between local and national linear TV and streaming platforms
Locality’s Keith Kazerman and Ann Hailer on Maximizing Local Ad Impact
Keith Kazerman, president of streaming, and Ann Hailer, president of broadcast, discuss the value of combining local streaming and broadcast TV with the AW360 Podcast.
Locality’s Ann Hailer on the Power of Local Broadcast Advertising
In this MarTech Series guest article, Ann Hailer, president of broadcast at Locality, shares insights on the power of local broadcast advertising in the evolving media landscape.
Go local or go home: Rethinking your national TV campaigns
Ad Age article on why local video advertising is essential for success—whether through broadcast, streaming, or a powerful blend of both.
Locality Launches Reach+: Convergence of Streaming and Broadcast Ads Locally
Delivering unmatched reach and cross-screen measurement for local video campaigns, Reach+, is designed to capture audiences across broadcast and streaming platforms
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