News
AI is changing local TV advertising, but who holds the best data still decides who wins
The window for AI to serve as a true competitive differentiator will be short. What remains is the thing AI […] More
The Real Convergence Story Is Happening in Local Markets
TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear […] More
Q&A with Michael Collins, CEO of Locality
Michael Collins is an accomplished CEO and Board Member with more than two decades of experience leading private equity– and venture […] More
MarTech Interview with Kouros Esfahany, CTO at Locality
Kouros Esfahany recently joined Locality as their Chief Technology Officer to lead the platform’s next phase of innovation. MarTechSeries caught […] More
Archive
Mica Hansen of Locality on the Importance of Political CTV Ads
Mica Hansen, EVP, Director of Political at Locality, drops her knowledge for political ad buyers on the importance of streaming ads during this election cycle, in AdExchanger.
Mica Hansen and Holly Lindvall of Locality Honored with Cynopisis 2024 Top Women in Media Awards
Mica Hansen, EVP, Director of Political, honored as "Industry Leader." Holly Lindvall, Chief of Human Resources, honored with "MVP Award."
Zach Mullins of Locality on Cracking the Local Ad Code
Zach Mullins, SVP, Channel Partnerships at Locality, chats hot-button topics from AI, media defragmentation, and cracking the local ad code with Waymark CEO on "Off The Record" podcast.
Local Broadcast TV Ad Buying Becomes Easier with Locality and Centriply Partnership
The partnership accelerates buying process and enhances multi-market local inventory management for advertisers and broadcasters.
Ann Hailer of Locality on Local Marketing Strategies
Ann Hailer, president of broadcast at Locality, a local television solutions provider, discusses the power of local marketing with the "Face of Marketing" podcast.
Keith Kazerman of Locality on Streaming Audience Strategies
Keith Kazerman, president of streaming at Locality, a local television solutions provider, discussed trends in advanced and local TV advertising with the ANA.
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