News
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the […] More
Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy
The acquisition strengthens how broadcast advertising is planned and measured and supports a more unified approach to cross-platform campaign execution […] More
Locality Appoints Kouros Esfahany as CTO to Accelerate Cross-Platform Innovation in Local TV Advertising
Veteran ad-tech executive to lead next phase of scalable technology and data-driven growth NEW YORK, March 26, 2026 /PRNewswire/ — Locality, the […] More
The Future Of Local Advertising Depends On Convergence, Not Channels
Locality’s Keith Kazerman: The industry needs an audience-based strategy that reflects how people watch, consume, search and buy in local […] More
Archive
Rethinking Local Advertising for a Converged Era
In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal new chapter for the company and for the broader local media marketplace. His appointment comes at a time of rapid transformation across the television ecosystem, as...
The Attribution Illusion: A Whitepaper on Signal Loss
THERE IS A BIG, BIG PROBLEM IN DIGITAL ADVERTISING. Building on the groundwork laid in The Multiplier Effect, our report, The Attribution Illusion, exposes the widening gap between what marketers think is working in digital advertising and what is actually happening...
The Local Broadcast Advantage: Trust, Scale, and Real Results
In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. While much of the industry’s attention has shifted heavily toward digital and streaming, broadcast continues to lead in trust,...
Yahoo DSP, Locality, RPA, and Newton Research Deliver Smarter, Diversified Video Investment
Locality Appoints Collins as CEO
Locality Partners with Deben to Launch Collective: First Unified Local Video Platform for National Advertisers
Empowering national brands with precision local reach, seamless execution, and performance-driven outcomes across linear and streaming NEW YORK, Sept. 11, 2025 /PRNewswire/ -- Locality, the preeminent local video solutions provider, today announced the launch of...
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