News

Fifth in Locality's six-part MediaPost series, Locality's Keith Kazerman and Comscore's Hanna Gryncwajg explore how to measure and attribute the results of a localized, cross-platform ad campaign. And what you can do with the results once you have them. Over the...

A new consumer survey, The Local Lift, released by Locality and The Harris Poll this week finds the majority of young video consumers expect advertising messages to be localized, which reflects authenticity and helps build trust.  The survey found 63 percent of video...

Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads, Locality's The Local Lift study finds.  Locality, the preeminent local video advertising solutions provider across...

This article explores technology influencing ad buying through an interview with Keith Kazerman, President of Streaming at Locality, in MarTech Series. Kazerman discusses the transformative role of data-driven technologies and localized strategies in modern...

Fourth in Locality's six-part MediaPost series provides the framework for a set of local video advertising rules, from strategic development and activation to measurement and optimization.   In previous installments of this series, we’ve looked closely at how...

Third in Locality's six-part MediaPost series examines how using data to achieve the optimal mix of localized streaming and broadcast video advertising strategies can help build a brand. In today's crowded advertising landscape, brands are turning to a strategy mix of...