News
Locality Appoints Tom Wolfe as SVP of Programmatic Strategy and Partnerships
Former Roku and Viant executive will lead publisher partnerships and programmatic strategy as Locality expands converged local TV capabilities […] More
Agentic AI Is Reshaping Local Planning and Activation
Keith Kazerman, President of Streaming at Locality, explores how agentic AI is transforming local advertising by making planning, activation, and […] More
Locality Adds Sales Leaders to Scale National Access to Local TV Advertising Through Collective Ahead of Upfronts
Senior hires support growing demand for simplified, audience-based access to local television at national scale. NEW YORK, April 30, 2026 […] More
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the […] More
Archive
Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy
The acquisition strengthens how broadcast advertising is planned and measured and supports a more unified approach to cross-platform campaign execution NEW YORK, March 31, 2026 /PRNewswire/ -- Locality, the leading local TV advertising platform connecting brands to...
Locality Appoints Kouros Esfahany as CTO to Accelerate Cross-Platform Innovation in Local TV Advertising
Veteran ad-tech executive to lead next phase of scalable technology and data-driven growth NEW YORK, March 26, 2026 /PRNewswire/ -- Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, today announced...
The Future Of Local Advertising Depends On Convergence, Not Channels
Locality’s Keith Kazerman: The industry needs an audience-based strategy that reflects how people watch, consume, search and buy in local markets. As AI reshapes the media landscape, local advertising is facing a moment of opportunity, and a big one. On one hand,...
Rethinking Local Advertising for a Converged Era
In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal new chapter for the company and for the broader local media marketplace. His appointment comes at a time of rapid transformation across the television ecosystem, as...
The Attribution Illusion: A Whitepaper on Signal Loss
THERE IS A BIG, BIG PROBLEM IN DIGITAL ADVERTISING. Building on the groundwork laid in The Multiplier Effect, our report, The Attribution Illusion, exposes the widening gap between what marketers think is working in digital advertising and what is actually happening...
The Local Broadcast Advantage: Trust, Scale, and Real Results
In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. While much of the industry’s attention has shifted heavily toward digital and streaming, broadcast continues to lead in trust,...
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