News
Local Advertising Strategies for Auto Dealerships from Ann Hailer
In WardsAuto Industry Voices blog, “Think Local, Sell Big: Winning Customers with Targeted Ads,” Ann Hailer, Locality’s president of broadcast, […] More
Ann Hailer Joins Alliance for Women in Media's 2025 Board
Ann Hailer, President of Broadcast at Locality, has been appointed as a new director on the 2025 National Board of […] More
Locality's Local Lift™ Study Indicates Localized Video Ad Campaigns Drive Consumer Action
In BIA Advisory Services’ latest Local Media Watch Blog, “Industry Digest: CTV/OTT Landscape,” Locality’s Local Lift™ study was featured for […] More
Locality Appoints Steve Silvestri to Lead Local Data-Driven Innovation
As its Head of Data Strategy and Innovation. Silvestri will spearhead Locality’s efforts to advance local streaming, digital omnichannel, and […] More
Archive
Keith Kazerman on the Launch of Locality Studios
In the Tech Section of Cynopsis' "Media's First Morning Read," discover how Locality Studios is reshaping local video creative solutions with customized branded content, local broadcast TV programming integrations, and localized AI-powered ad enhancements that connect...
Newly Launched Locality Studios Revolutionizes Local Advertising Creative Solutions
Locality Studios, a full-service creative solution, dedicated to custom local video advertising, provides partners with localized branded content production, local in-show integrations, and AI-powered custom creative solutions. Newly Launched Locality Studios...
Part Six: Localized Advertising – Why It’s the People’s Choice
The final installment in Locality's six-part MediaPost series, Locality's Shalyn O'Malley and The Harris Poll's Jennifer Musil showcase new consumer research from Locality's Local Lift(TM) study that demonstrates how TV viewers now expect brands to take a localized...
Locality Appoints Brian Morse as VP of Collective
Morse joins Locality to lead Collective, a new initiative merging broadcast expertise with data-driven solutions to elevate advertiser results. With over two decades of experience in national TV sales and a proven track record in advanced TV and data-driven...
Locality’s Local Lift Study Makes the Case for Local Advertising Investments
Marketers can use Locality's The Local Lift study to make the case for local advertising investments, as per EMARKETER. Retailers with multiple locations can use this information to encourage individual branches or stores to develop their own marketing messaging or to...
Collaboration Is Key To Successful Cross-Platform Local Ad Solutions
Locality's Ann Hailer and industry leaders from Gray Television and Centriply discuss how technology is making that process easier, at a TVNewsCheck webinar last week. Cross-platform advertising solutions have become vital for local TV broadcasters to remain...
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