News

As streaming reshapes viewing habits and consumer targeting grows more sophisticated, the pressure on advertisers to execute local campaigns with precision — and at scale — has never been greater. Yet many are still bogged down by legacy workflows, disconnected...

Local video-focused ad tech company Locality has launched what it is calling “an all-in-one media planning and buying platform” designed to assist advertisers in the planning, buying and management of a “local video campaign.” But, does it involve broadcast TV? Yes …...

The streaming revolution promised simpler, more personalized entertainment for viewers — but for advertisers, it's created one of the most complex marketing environments in history. Behind all that content consumption lies a fragmented patchwork of platforms, each...

Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built to simplify how advertisers plan, buy, and manage local video campaigns. Drawing on insights from more than 32,000 campaigns and 24...

In WardsAuto Industry Voices blog, "Think Local, Sell Big: Winning Customers with Targeted Ads," Ann Hailer, Locality's president of broadcast, tells dealerships they can win by blending the reach and trust of local broadcast TV with the precise targeting of streaming...

Ann Hailer, President of Broadcast at Locality, has been appointed as a new director on the 2025 National Board of Directors for the Alliance for Women in Media and its Foundation (AWM/F). As AWM/F prepares to celebrate the 50th anniversary of the Gracie Awards,...