Locality’s EVP of Sales, Steve DeMain, recently featured in a Cynopsis CYNVIDEO interview, examines the evolving landscape of cross-platform local TV campaign measurement.
In the interview, Steve highlights how Locality is pioneering the use of modern measurement technologies to bridge the gap between streaming, broadcast, and linear TV and power Locality’s Reach+ data-driven solution that unifies 150+ streaming services and 400+ local TV stations at the local level. By leveraging ACR technologies, Locality is enhancing local video advertising solutions, ensuring more accurate and effective cross-platform video campaign planning, activation, and optimization in local markets for ad buyers with national, regional, and local footprints. Watch the full interview to gain deeper insights into these trends and how they are shaping the future of local TV advertising.
At Locality, we offer national, regional, and SMB brands and agencies the largest local scale of video inventory across streaming and broadcast TV in the U.S. – with one point of contact. With flexible direct and/or programmatic ad buying options, an intelligent full-service locally focused creative suite in Locality Studios, and a data-driven, audience-first, cross-platform campaign measurement solution, Reach+, Locality ensures your ad message impacts consumers where it matters most – locally!
