We are Locality

Brands want to reach their customers…
We make finding them easy

Locality brings together the best of local broadcast and streaming services. Whether your potential customers watch shows on UHF antennas or 5G Internet, gaming devices or flat-screen TVs, we get your ads in front of them.

We can find your customers in any designated market area (DMA), with behavioral, contextual, and demographic targeting down to the zip code and household levels.

Our story

Our company was formed in 2023 by the merger of Gamut, a leader in streaming advertising, with CoxReps, a leader in broadcast.

Combining decades of experience into one new company, Locality is a specialty provider of local ad services that offers the reach and capabilities of both streaming digital video and broadcast TV under one roof. We service large and small ad agencies, national brands, regional chains, and local small businesses.

Additionally, Locality has a team of 50 political advertising experts to support election campaigns. With financial backing from our owners, One Equity Partners, our new company thinks like a startup, with a mission to invest in innovation and take the leadership position in our constantly changing industry.

Our leadership

Our executives are experts in this business. The leadership team unites a group of recent hires with our seasoned veterans who, together, bring the key relationships and innovative thinking necessary in this rapidly evolving industry. Our leaders bring experience from the likes of, Paramount Global, AMC Networks, Warner Bros. Discovery, Hulu, The Walt Disney Company, Peacock, NBCU, Turner, ESPN, New York Mets, TripleLift, IPG, DIRECTV, DISH, and VIZIO, as well as an array of startups and consultancies.

Mark RosenthalExecutive Chairman

Ann HailerPresident of Broadcast

Keith KazermanPresident of Streaming

John BrohelChief Financial Officer

Holly LindvallChief of Human Resources

Sandy AshendorfEVP, Law and Business Affairs

Steven DeMainEVP, Streaming Sales

Mica HansenEVP, Director of Political

Ray KarczewskiEVP, Broadcast Sales

Zach MullinsSVP, Channel Partnerships

Shalyn O’MalleySVP, Marketing

Be a part of our team

The video landscape is constantly growing and evolving. So is the Locality team. Check out our career opportunities and learn how you can build your own expertise with us.

View open roles