At Locality, we’ve long believed that local advertising deserves the same intelligence, scale, and integration as national media. With the launch of LocalX that belief became a reality, and now we’re updating the platform to LocalX 2.1, to better serve advertisers and buyers needs.
Unveiled this month, LocalX 2.1 delivers a fully integrated CRM system, intelligent workflow automation, and a direct connection to Locality’s Audience Engine—all designed to simplify complexity, accelerate activation, and unify campaign execution across platforms.
Reengineering the Backbone of Local Campaigns
This latest platform release is built to solve the workflow and data disconnects that have long challenged local execution, particularly in fragmented buying environments, such as local streaming and broadcast advertising.
“LocalX 2.1 is a foundational step toward building the connected, intelligent infrastructure that will define the future of local advertising,” said Zach Mullins, Chief Strategy Officer at Locality.
Designed with sales teams and campaign managers in mind, the integrated CRM unlocks real-time visibility across lead progression, account health, and pipeline forecasting. Paired with intelligent automation, the platform adapts to engagement signals, so teams can prioritize where impact matters most.
Persona-Level Targeting Meets Real-Time Planning
For planners and buyers, the release of LocalX 2.1 brings the Audience Engine into full view, enabling access to persona-based and proprietary local segments directly within the platform. Users can now build and activate against real-time audience signals, with identity, viewership, and performance data all unified in one interface.
Built for the Realities of Local
From political campaigns to retail brand pushes, local strategies demand geographic precision. That’s why LocalX 2.1 now supports district-based geo-targeting for Congressional, State Senate, and House/Assembly lines, ensuring every message reaches the right voter or viewer, exactly where it counts.
Operational updates round out the release, including:
- Vendor-level transparency with change logs
- Bulk inventory editing
- A streamlined admin console to scale campaign setup and optimization
Looking Ahead: The Road to Full Platform Unification
This release is just the beginning. With LocalX 2.2 launching in early 2026, Locality will complete its transition to a fully unified platform, introducing automated billing, enhanced forecasting, and cross-platform planning that bridges broadcast and streaming with ease.
It’s not just a roadmap. It’s a redefinition of what local advertising should be.
Catch It Live: The LocalX Roadshow
To bring these capabilities to life, Locality is hitting the road.
From November 4–19, the LocalX Roadshow will tour Dallas, Chicago, LA, NYC, Washington D.C., and Atlanta, featuring live platform demos and hands-on walkthroughs of CRM workflows, targeting modules, and campaign automation.
Complete this demo form to book an appointment to see LocalX in action.
