Locality Launches LocalX 2.2: Unifying Streaming Operations and Powering the Future of Local TV Advertising
For advertisers navigating the increasingly complex world of local TV and streaming, operational friction has become one of the biggest barriers to growth . Fragmented systems, inconsistent workflows, manual handoffs, and limited visibility slow teams down, and directly impact campaign performance.
Today, we’re proud to announce the latest release of LocalX, version 2.2, our most significant platform release to date, delivering a unified, end‑to‑end operating system built specifically for the future of local TV advertising, giving advertisers, sales partners, and Locality teams a more connected, predictable, and scalable foundation for executing modern streaming campaigns.
With LocalX 2.2, campaigns activate faster, planning is more accurate, workflows are more transparent, and execution is more consistent across markets. This directly translates into better performance, higher confidence in delivery, and a smoother experience for everyone involved.
Why LocalX 2.2 Matters to You
As streaming and broadcast environments evolve, local TV advertising has grown more sophisticated, bringing new partners, more inventory sources, more sophisticated audience strategies, multi-geo campaign requirements, and data-driven planning requirements. LocalX 2.2 consolidates core functions across planning, execution, operations, finance, and reporting into one proprietary system designed to support Locality’s streaming growth, while enabling future expansion across broadcast and the broader business.
Developed in-house by Locality, LocalX functions as a combined Customer Relationship Management (CRM) system, Order Management System (OMS), and Inventory Distribution platform, designed to reduce operational risk, streamline workflows, and create visibility across sales, ad operations, service, and finance.
What’s New in LocalX 2.2
LocalX’s 2.2 introduces more than 300 enhancements, representing a major leap forward in how Locality supports local campaign execution at scale. Key highlights include:
- Advanced multi-geo targeting for more sophisticated local and regional strategies
- Improved forecasting and media plan exports for clearer budgeting and planning
- Enhanced campaign workflows and status tracking for greater visibility
- Advanced bulk editing and packaging to streamline campaign updates
- Expanded foundations supporting deeper Audience Engine integration
Together, these enhancements give advertisers the tools to plan with greater accuracy, execute more consistently, and drive stronger results across markets.
Solving Real Industry Pain Points
Before LocalX 2.2, many teams faced similar industry challenges:siloed systems, manual processes, limited campaign visibility, and slow, error‑prone updates. As streaming grew, so did the operational burden.
This release directly solves these challenges through automation, centralization, and structured workflows that reduce errors and operational overhead while preserving the nuance required for local market execution. .
Outcomes That Matter
For advertisers, the benefits include:
- Faster campaign setup and activation
- Improved campaign efficacy, supported by incorporated product recommendations and goals
- More accurate forecasting, budgets, and delivery expectations
- Clearer communication and campaign transparency
- Improved targeting, including advanced geographic logic
- Consistent execution across media and non-media products
For Locality teams and sales partners, LocalX 2.2 supports:
- Sales via improved CRM tools and faster planning workflows
- Ad operations and service teams, with automated service requests, SLA tracking, and clearer handoffs
- Finance teams through tighter billing, credit, PO, and order-to-cash integrations
For partners and publishers:
- Standardized processes and scalable configurations for smoother collaboration
LocalX 2.2 helps make streaming advertising more predictable, scalable, and efficient, advancing Locality’s unified operating system for the future of local TV advertising.
See It in Action
To learn more about LocalX, visit Locality.com/LocalX and request a demo or more information.
