Retail advertisers are heading into one of the most important shopping windows of the year – all with no shortage of media options. But while national campaigns can create broad awareness, retail demand does not show up evenly across every market or category. That is...
Halloween is no longer just one night of costumes and candy. It has become a full seasonal celebration, with consumers planning earlier, treating themselves more, decorating their homes, watching scary movies, and making plans with friends and family. According to...
Back-to-school shopping started earlier than ever this year — and in many parts of the country, the first bell has already rung. According to the National Retail Federation, 1 in 3 parents of school-age students were already shopping for the next school year in June,...
America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, and where they spend to do it, still comes down to where they live. America is 50 states. 210 DMAs. Thousands of cities and towns. The word "national" flattens all...
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period alone, continuing a streak of record-breaking summers. But the headline number obscures something important: consumers aren't all headed to the...
Kouros Esfahany is Chief Technology Officer of Locality, where he leads the ongoing evolution of the company's technology platform, spanning LocalX, Darwin, and Collective. He also drives continued innovation across Audience Engine, advancing the data and AI...