Local media buying has reached a tipping point. For years, local advertisers have navigated a landscape built on disconnected systems, complex processes, and time-intensive workflows. In a world of fragmented consumption across streaming, digital, and broadcast, the...
As part of Locality Connect’s ongoing commitment to celebrating community impact, we hosted a powerful panel in honor of Black History Month—Building Bridges: Honoring Invisible Changemakers and Community Builders in the Media Industry. https://youtu.be/zILC9xg8Fsk...
Ann Hailer, President of Broadcast, Locality Ann draws on 30 years of media experience to help set Locality’s...
In today's fragmented media landscape, measuring the effectiveness of ad campaigns has become increasingly challenging. Enter Data Clean Rooms (DCRs), a revolutionary solution transforming how streaming video and digital media buying are conducted. By enabling...
In the ever-evolving local advertising landscape, local businesses need innovative solutions to stand out. Locality Reach+ offers a data-driven local video ad solution that simplifies and unifies cross-platform campaign ad exposure—with insights powering the ad buying...
Locality's Chief Advertising Sales Officer, Steve DeMain, recently featured in a Cynopsis CYNVIDEO interview, examines the evolving landscape of cross-platform local TV campaign measurement. In the interview, Steve highlights how Locality is pioneering the use of...