Back-to-school shopping started earlier than ever this year — and in many parts of the country, the first bell has already rung. According to the National Retail Federation, 1 in 3 parents of school-age students were already shopping for the next school year in June,...
America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, and where they spend to do it, still comes down to where they live. America is 50 states. 210 DMAs. Thousands of cities and towns. The word "national" flattens all...
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period alone, continuing a streak of record-breaking summers. But the headline number obscures something important: consumers aren't all headed to the...
Kouros Esfahany is Chief Technology Officer of Locality, where he leads the ongoing evolution of the company's technology platform, spanning LocalX, Darwin, and Collective. He also drives continued innovation across Audience Engine, advancing the data and AI...
Memorial Day weekend has long marked the unofficial start of summer, but for brands and advertisers, it also signals something bigger: a major shift in consumer behavior. From last-minute travel plans and backyard cookouts to holiday shopping and local events,...
The fan hasn't moved. The way to reach them has. Live sports is still the most attentive environment in media. A Knicks fourth quarter with the city locked in. A father and daughter keeping their tradition of catching every Yankees–Red Sox series. A playoff...