News
Part Two: How Local Advertising Expands a National Campaign's ROI
Second in Locality’s six-part MediaPost series explores how new technologies and a deeper understanding of streaming and broadcast are helping […] More
Locality's Steve DeMain on Trends from Advertising Week NY 2024
“About That” Podcast host, Carl Mayer of Active International, interviews Steve DeMain, EVP of Sales at Locality, about trends from […] More
NYCBCC and Locality Partner to Empower Black-Owned Businesses with Advertising Grant
The NYC Black Chamber of Commerce (NYCBCC) and Locality announce a collaborative initiative to support Black-owned businesses through a special […] More
Part One: Why Local Advertising Is Having Its Moment
First installment of Locality’s six-part MediaPost Blog Series that will look at the revolution in local advertising, helping brands understand […] More
Archive
Locality’s Path to Streamlining Local Advertising
Cynopsis Special Report on how Locality is simplifying local advertising.
Locality and Inscape Collaborate to Unify Streaming and Linear TV Data
Partnership allows brands to plan, measure, and manage local ad reach, offering insights on effectiveness between local and national linear TV and streaming platforms.
Locality’s Keith Kazerman and Ann Hailer on Maximizing Local Ad Impact
Keith Kazerman, president of streaming, and Ann Hailer, president of broadcast, discuss the value of combining local streaming and broadcast TV with the AW360 Podcast.
Go local or go home: Rethinking your national TV campaigns
Ad Age article on why local video advertising is essential for success—whether through broadcast, streaming, or a powerful blend of both.
Locality Launches Reach+: Convergence of Streaming and Broadcast Ads Locally
Delivering unmatched reach and cross-screen measurement for local video campaigns, Reach+, is designed to capture audiences across broadcast and streaming platforms
Mica Hansen of Locality on the Importance of Political CTV Ads
Mica Hansen, EVP, Director of Political at Locality, drops her knowledge for political ad buyers on the importance of streaming ads during this election cycle, in AdExchanger.
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