News
Locality Appoints Collins as CEO
Locality, the data-powered video advertising platform for reaching local audiences, has announced the appointment of Michael Collins as its first Chief Executive Officer. More
Locality’s Keith Kazerman on why local needs both broadcast and streaming
As advertising becomes more fragmented across platforms, devices and audiences, Locality’s Keith Kazerman sees clarity in convergence. For Kazerman, the […] More
Forbes Highlights Locality’s LocalX Platform at Possible 2025
In Forbes’ coverage of the Possible 2025 conference, Locality’s leadership is recognized for advancing local advertising through innovation and the […] More
Unlocking streaming’s full potential for local advertisers
Call it a digital marketing paradox. In the lightning-paced, ever-expanding business of local streaming advertising, two seemingly contradictory, but undeniable, […] More
Archive
Locality Named as Key Partner in FreeWheel’s Streaming Hub Enhancements
FreeWheel highlighted Locality as one of several key publishing partners—including Roku, A+E Networks, and Warner Bros. Discovery—who helped shape the latest enhancements to its Streaming Hub platform.
Part Two: Locality introduces LocalX — a new platform to streamline local ad-buying
As streaming reshapes viewing habits and consumer targeting grows more sophisticated, the pressure on advertisers to execute local campaigns with precision — and at scale — has never been greater. Yet many are still bogged down by legacy workflows, disconnected...
Locality Debuts an ‘All-in-One’ Media Planning and Buying Platform
Local video-focused ad tech company Locality has launched what it is calling “an all-in-one media planning and buying platform” designed to assist advertisers in the planning, buying and management of a “local video campaign.” But, does it involve broadcast TV? Yes …...
Part One: The future of local: How data-driven insights are transforming TV advertising
The streaming revolution promised simpler, more personalized entertainment for viewers — but for advertisers, it's created one of the most complex marketing environments in history. Behind all that content consumption lies a fragmented patchwork of platforms, each...
Locality Introduces LocalX
Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built to simplify how advertisers plan, buy, and manage local video campaigns. Drawing on insights from more than 32,000 campaigns and 24...
Local Advertising Strategies for Auto Dealerships from Ann Hailer
In WardsAuto Industry Voices blog, "Think Local, Sell Big: Winning Customers with Targeted Ads," Ann Hailer, Locality's president of broadcast, tells dealerships they can win by blending the reach and trust of local broadcast TV with the precise targeting of streaming...
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