News
Locality Appoints Steve Silvestri to Lead Local Data-Driven Innovation
As its Head of Data Strategy and Innovation, Silvestri will spearhead Locality’s efforts to advance local streaming, digital omnichannel, and […] More
Keith Kazerman on the Launch of Locality Studios
In the Tech Section of Cynopsis’ “Media’s First Morning Read,” discover how Locality Studios is reshaping local video creative solutions […] More
Newly Launched Locality Studios Revolutionizes Local Advertising Creative Solutions
Locality Studios, a full-service creative solution, dedicated to custom local video advertising, provides partners with localized branded content production, local […] More
Part Six: Localized Advertising - Why It’s the People’s Choice
The final installment in Locality’s six-part MediaPost series, Locality’s Shalyn O’Malley and The Harris Poll’s Jennifer Musil showcase new consumer […] More
Archive
Locality Appoints Brian Morse as VP of Collective
Morse joins Locality to lead Collective, a new initiative merging broadcast expertise with data-driven solutions to elevate advertiser results. With over two decades of experience in national TV sales and a proven track record in advanced TV and data-driven...
Locality’s Local Lift Study Makes the Case for Local Advertising Investments
Marketers can use Locality's The Local Lift study to make the case for local advertising investments, as per EMARKETER. Retailers with multiple locations can use this information to encourage individual branches or stores to develop their own marketing messaging or to...
Collaboration Is Key To Successful Cross-Platform Local Ad Solutions
Locality's Ann Hailer and industry leaders from Gray Television and Centriply discuss how technology is making that process easier, at a TVNewsCheck webinar last week. Cross-platform advertising solutions have become vital for local TV broadcasters to remain...
Part Five: Localized Advertising – How Do You Know It Works?
Fifth in Locality's six-part MediaPost series, Locality's Keith Kazerman and Comscore's Hanna Gryncwajg explore how to measure and attribute the results of a localized, cross-platform ad campaign. And what you can do with the results once you have them. Over the...
Locality: Video Consumers Respond Positively to Local Ads
A new consumer survey, The Local Lift, released by Locality and The Harris Poll this week finds the majority of young video consumers expect advertising messages to be localized, which reflects authenticity and helps build trust. The survey found 63 percent of video...
Localized Video Ads Critical in Increasing Brand Trust and Consumer Purchase Intent
Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads, Locality's The Local Lift study finds. Locality, the preeminent local video advertising solutions provider across...
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