News
Locality Appoints Saul Stetson as SVP, Head of Product
NEW YORK, Oct. 22, 2026 (GLOBE NEWSWIRE) — Locality, the leading local TV advertising platform connecting brands to local audiences […] More
Expert Mode: Audience-First Video Planning Breaks Your Measurement First, with Keith Kazerman from Locality
This article is based on Q&A with Locality President of Streaming Keith Kazerman and Greg Kihlström for The Agile Brand […] More
Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, […] More
Q&A with Tom Wolfe, SVP of Programmatic Strategy and Partnerships at Locality
Tom Wolfe, SVP of Programmatic Strategy and Partnerships at Locality, brings more than 30 years of experience in advertising technology […] More
Archive
Agentic AI Is Reshaping Local Planning and Activation
Keith Kazerman, President of Streaming at Locality, explores how agentic AI is transforming local advertising by making planning, activation, and optimization more predictive, connected, and scalable across broadcast, streaming, and programmatic channels.
Locality Adds Sales Leaders to Scale National Access to Local TV Advertising Through Collective Ahead of Upfronts
Senior hires support growing demand for simplified, audience-based access to local television at national scale. NEW YORK, April 30, 2026 /PRNewswire/ – Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and...
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the first broadcast sales organization to implement Nielsen's MDE offering at scale. NEW YORK, April 15, 2026 /PRNewswire/...
Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy
The acquisition strengthens how broadcast advertising is planned and measured and supports a more unified approach to cross-platform campaign execution NEW YORK, March 31, 2026 /PRNewswire/ -- Locality, the leading local TV advertising platform connecting brands to...
Locality Appoints Kouros Esfahany as CTO to Accelerate Cross-Platform Innovation in Local TV Advertising
Veteran ad-tech executive to lead next phase of scalable technology and data-driven growth NEW YORK, March 26, 2026 /PRNewswire/ -- Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, today announced...
The Future Of Local Advertising Depends On Convergence, Not Channels
Locality’s Keith Kazerman: The industry needs an audience-based strategy that reflects how people watch, consume, search and buy in local markets. As AI reshapes the media landscape, local advertising is facing a moment of opportunity, and a big one. On one hand,...
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