News
Locality Introduces LocalX
Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built […] More
Part Two: Locality introduces LocalX — a new platform to streamline local ad-buying
As streaming reshapes viewing habits and consumer targeting grows more sophisticated, the pressure on advertisers to execute local campaigns with […] More
Locality Debuts an ‘All-in-One’ Media Planning and Buying Platform
Local video-focused ad tech company Locality has launched what it is calling “an all-in-one media planning and buying platform” designed to assist […] More
Part One: The future of local: How data-driven insights are transforming TV advertising
The streaming revolution promised simpler, more personalized entertainment for viewers — but for advertisers, it’s created one of the most […] More
Archive
Localized Video Ads Critical in Increasing Brand Trust and Consumer Purchase Intent
Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads, Locality's The Local Lift study finds. Locality, the preeminent local video advertising solutions provider across...
Locality’s Keith Kazerman on the Technology Influencing Ad Buying
This article explores technology influencing ad buying through an interview with Keith Kazerman, President of Streaming at Locality, in MarTech Series. Kazerman discusses the transformative role of data-driven technologies and localized strategies in modern...
Part Four: A Best Practices Guide to Buying Local Video
Fourth in Locality's six-part MediaPost series provides the framework for a set of local video advertising rules, from strategic development and activation to measurement and optimization. In previous installments of this series, we’ve looked closely at how...
Part Three: Building Brands with a Localized Streaming and Broadcast Ad Strategy
Third in Locality's six-part MediaPost series examines how using data to achieve the optimal mix of localized streaming and broadcast video advertising strategies can help build a brand. In today's crowded advertising landscape, brands are turning to a strategy mix of...
State of Local Advertising Report
Digiday and Locality team up to survey brands, agencies, and media buyers on how they value local advertising strategies and messaging for more effective audience engagement and ROI.
Part Two: How Local Advertising Expands a National Campaign’s ROI
Second in Locality's six-part MediaPost series explores how new technologies and a deeper understanding of streaming and broadcast are helping national and regional advertisers enhance campaign effectiveness with a local approach.
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