News
AI is changing local TV advertising, but who holds the best data still decides who wins
The window for AI to serve as a true competitive differentiator will be short. What remains is the thing AI […] More
The Real Convergence Story Is Happening in Local Markets
TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear […] More
Q&A with Michael Collins, CEO of Locality
Michael Collins is an accomplished CEO and Board Member with more than two decades of experience leading private equity– and venture […] More
MarTech Interview with Kouros Esfahany, CTO at Locality
Kouros Esfahany recently joined Locality as their Chief Technology Officer to lead the platform’s next phase of innovation. MarTechSeries caught […] More
Archive
Locality Partners with Deben to Launch Collective: First Unified Local Video Platform for National Advertisers
Empowering national brands with precision local reach, seamless execution, and performance-driven outcomes across linear and streaming NEW YORK, Sept. 11, 2025 /PRNewswire/ -- Locality, the preeminent local video solutions provider, today announced the launch of...
Locality’s Keith Kazerman on why local needs both broadcast and streaming
As advertising becomes more fragmented across platforms, devices and audiences, Locality’s Keith Kazerman sees clarity in convergence. For Kazerman, the path forward isn’t choosing between linear and digital – it’s building smarter campaigns that span both. “We’re in...
Forbes Highlights Locality’s LocalX Platform at Possible 2025
In Forbes' coverage of the Possible 2025 conference, Locality’s leadership is recognized for advancing local advertising through innovation and the launch of LocalX.
Unlocking streaming’s full potential for local advertisers
Call it a digital marketing paradox. In the lightning-paced, ever-expanding business of local streaming advertising, two seemingly contradictory, but undeniable, truths are emerging. The first truth: Local video advertising is booming. According to The Local Lift, a...
Locality Named as Key Partner in FreeWheel’s Streaming Hub Enhancements
FreeWheel highlighted Locality as one of several key publishing partners—including Roku, A+E Networks, and Warner Bros. Discovery—who helped shape the latest enhancements to its Streaming Hub platform.
Part Two: Locality introduces LocalX — a new platform to streamline local ad-buying
As streaming reshapes viewing habits and consumer targeting grows more sophisticated, the pressure on advertisers to execute local campaigns with precision — and at scale — has never been greater. Yet many are still bogged down by legacy workflows, disconnected...
Connect with your Locality expert
We’ve got you covered across local broadcast and streaming ads. Learn how we can help.