News
Part Six: Localized Advertising - Why It’s the People’s Choice
The final installment in Locality’s six-part MediaPost series, Locality’s Shalyn O’Malley and The Harris Poll’s Jennifer Musil showcase new consumer […] More
Locality Appoints Brian Morse as VP of Collective
Morse joins Locality to lead Collective, a new initiative merging broadcast expertise with data-driven solutions to elevate advertiser results. With […] More
Locality's Local Lift Study Makes the Case for Local Advertising Investments
Marketers can use Locality’s The Local Lift study to make the case for local advertising investments, as per EMARKETER. Retailers with […] More
Collaboration Is Key To Successful Cross-Platform Local Ad Solutions
Locality’s Ann Hailer and industry leaders from Gray Television and Centriply discuss how technology is making that process easier, at […] More
Archive
Locality and Inscape Collaborate to Unify Streaming and Linear TV Data
Partnership allows brands to plan, measure, and manage local ad reach, offering insights on effectiveness between local and national linear TV and streaming platforms
Locality’s Keith Kazerman and Ann Hailer on Maximizing Local Ad Impact
Keith Kazerman, president of streaming, and Ann Hailer, president of broadcast, discuss the value of combining local streaming and broadcast TV with the AW360 Podcast.
Locality’s Ann Hailer on the Power of Local Broadcast Advertising
In this MarTech Series guest article, Ann Hailer, president of broadcast at Locality, shares insights on the power of local broadcast advertising in the evolving media landscape.
Go local or go home: Rethinking your national TV campaigns
Ad Age article on why local video advertising is essential for success—whether through broadcast, streaming, or a powerful blend of both.
Locality Launches Reach+: Convergence of Streaming and Broadcast Ads Locally
Delivering unmatched reach and cross-screen measurement for local video campaigns, Reach+, is designed to capture audiences across broadcast and streaming platforms
Mica Hansen of Locality on the Importance of Political CTV Ads
Mica Hansen, EVP, Director of Political at Locality, drops her knowledge for political ad buyers on the importance of streaming ads during this election cycle, in AdExchanger.
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