News
Locality Appoints Collins as CEO
Locality, the data-powered video advertising platform for reaching local audiences, has announced the appointment of Michael Collins as its first Chief Executive Officer. More
Locality’s Keith Kazerman on why local needs both broadcast and streaming
As advertising becomes more fragmented across platforms, devices and audiences, Locality’s Keith Kazerman sees clarity in convergence. For Kazerman, the […] More
Forbes Highlights Locality’s LocalX Platform at Possible 2025
In Forbes’ coverage of the Possible 2025 conference, Locality’s leadership is recognized for advancing local advertising through innovation and the […] More
Archive
Part Six: Localized Advertising – Why It’s the People’s Choice
The final installment in Locality's six-part MediaPost series, Locality's Shalyn O'Malley and The Harris Poll's Jennifer Musil showcase new consumer research from Locality's Local Lift(TM) study that demonstrates how TV viewers now expect brands to take a localized...
Locality Appoints Brian Morse as VP of Collective
Morse joins Locality to lead Collective, a new initiative merging broadcast expertise with data-driven solutions to elevate advertiser results. With over two decades of experience in national TV sales and a proven track record in advanced TV and data-driven...
Locality’s Local Lift Study Makes the Case for Local Advertising Investments
Marketers can use Locality's The Local Lift study to make the case for local advertising investments, as per EMARKETER. Retailers with multiple locations can use this information to encourage individual branches or stores to develop their own marketing messaging or to...
Collaboration Is Key To Successful Cross-Platform Local Ad Solutions
Locality's Ann Hailer and industry leaders from Gray Television and Centriply discuss how technology is making that process easier, at a TVNewsCheck webinar last week. Cross-platform advertising solutions have become vital for local TV broadcasters to remain...
Part Five: Localized Advertising – How Do You Know It Works?
Fifth in Locality's six-part MediaPost series, Locality's Keith Kazerman and Comscore's Hanna Gryncwajg explore how to measure and attribute the results of a localized, cross-platform ad campaign. And what you can do with the results once you have them. Over the...
Locality: Video Consumers Respond Positively to Local Ads
A new consumer survey, The Local Lift, released by Locality and The Harris Poll this week finds the majority of young video consumers expect advertising messages to be localized, which reflects authenticity and helps build trust. The survey found 63 percent of video...
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