News
Locality Introduces LocalX
Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built […] More
Locality’s Keith Kazerman on why local needs both broadcast and streaming
As advertising becomes more fragmented across platforms, devices and audiences, Locality’s Keith Kazerman sees clarity in convergence. For Kazerman, the […] More
Forbes Highlights Locality’s LocalX Platform at Possible 2025
In Forbes’ coverage of the Possible 2025 conference, Locality’s leadership is recognized for advancing local advertising through innovation and the […] More
Unlocking streaming’s full potential for local advertisers
Call it a digital marketing paradox. In the lightning-paced, ever-expanding business of local streaming advertising, two seemingly contradictory, but undeniable, […] More
Archive
Locality’s Local Lift Study Makes the Case for Local Advertising Investments
Marketers can use Locality's The Local Lift study to make the case for local advertising investments, as per EMARKETER. Retailers with multiple locations can use this information to encourage individual branches or stores to develop their own marketing messaging or to...
Collaboration Is Key To Successful Cross-Platform Local Ad Solutions
Locality's Ann Hailer and industry leaders from Gray Television and Centriply discuss how technology is making that process easier, at a TVNewsCheck webinar last week. Cross-platform advertising solutions have become vital for local TV broadcasters to remain...
Part Five: Localized Advertising – How Do You Know It Works?
Fifth in Locality's six-part MediaPost series, Locality's Keith Kazerman and Comscore's Hanna Gryncwajg explore how to measure and attribute the results of a localized, cross-platform ad campaign. And what you can do with the results once you have them. Over the...
Locality: Video Consumers Respond Positively to Local Ads
A new consumer survey, The Local Lift, released by Locality and The Harris Poll this week finds the majority of young video consumers expect advertising messages to be localized, which reflects authenticity and helps build trust. The survey found 63 percent of video...
Localized Video Ads Critical in Increasing Brand Trust and Consumer Purchase Intent
Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads, Locality's The Local Lift study finds. Locality, the preeminent local video advertising solutions provider across...
Locality’s Keith Kazerman on the Technology Influencing Ad Buying
This article explores technology influencing ad buying through an interview with Keith Kazerman, President of Streaming at Locality, in MarTech Series. Kazerman discusses the transformative role of data-driven technologies and localized strategies in modern...
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