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Call it a digital marketing paradox. In the lightning-paced, ever-expanding business of local streaming advertising, two seemingly contradictory, but undeniable, truths are emerging. The first truth: Local video advertising is booming. According to The Local Lift, a...

FreeWheel highlighted Locality as one of several key publishing partners—including Roku, A+E Networks, and Warner Bros. Discovery—who helped shape the latest enhancements to its Streaming Hub platform.

As streaming reshapes viewing habits and consumer targeting grows more sophisticated, the pressure on advertisers to execute local campaigns with precision — and at scale — has never been greater. Yet many are still bogged down by legacy workflows, disconnected...

Local video-focused ad tech company Locality has launched what it is calling “an all-in-one media planning and buying platform” designed to assist advertisers in the planning, buying and management of a “local video campaign.” But, does it involve broadcast TV? Yes …...

The streaming revolution promised simpler, more personalized entertainment for viewers — but for advertisers, it's created one of the most complex marketing environments in history. Behind all that content consumption lies a fragmented patchwork of platforms, each...

Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built to simplify how advertisers plan, buy, and manage local video campaigns. Drawing on insights from more than 32,000 campaigns and 24...