News
Locality Appoints Saul Stetson as SVP, Head of Product
NEW YORK, Oct. 22, 2026 (GLOBE NEWSWIRE) — Locality, the leading local TV advertising platform connecting brands to local audiences […] More
Expert Mode: Audience-First Video Planning Breaks Your Measurement First, with Keith Kazerman from Locality
This article is based on Q&A with Locality President of Streaming Keith Kazerman and Greg Kihlström for The Agile Brand […] More
Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, […] More
Q&A with Tom Wolfe, SVP of Programmatic Strategy and Partnerships at Locality
Tom Wolfe, SVP of Programmatic Strategy and Partnerships at Locality, brings more than 30 years of experience in advertising technology […] More
Archive
Rethinking Local Advertising for a Converged Era
In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal new chapter for the company and for the broader local media marketplace. His appointment comes at a time of rapid transformation across the television ecosystem, as...
The Attribution Illusion: A Whitepaper on Signal Loss
THERE IS A BIG, BIG PROBLEM IN DIGITAL ADVERTISING. Building on the groundwork laid in The Multiplier Effect, our report, The Attribution Illusion, exposes the widening gap between what marketers think is working in digital advertising and what is actually happening...
The Local Broadcast Advantage: Trust, Scale, and Real Results
In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. While much of the industry’s attention has shifted heavily toward digital and streaming, broadcast continues to lead in trust,...
Yahoo DSP, Locality, RPA, and Newton Research Deliver Smarter, Diversified Video Investment
Locality Appoints Collins as CEO
Locality Appoints Michael Collins as Chief Executive Officer, Accelerating The Growth of Its Data-Powered Local Advertising Platform for Streaming and Broadcast Video
New York, NY – November 13, 2025 – Locality, the leading data-powered video advertising platform for reaching local audiences, today announced the appointment of Michael Collins as its first Chief Executive Officer, marking the next phase of growth for the company as...
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