News
Locality Introduces LocalX
Locality, the local video solutions provider, has announced the launch of LocalX, an all-in-one media planning and buying platform built […] More
Locality’s Keith Kazerman on why local needs both broadcast and streaming
As advertising becomes more fragmented across platforms, devices and audiences, Locality’s Keith Kazerman sees clarity in convergence. For Kazerman, the […] More
Forbes Highlights Locality’s LocalX Platform at Possible 2025
In Forbes’ coverage of the Possible 2025 conference, Locality’s leadership is recognized for advancing local advertising through innovation and the […] More
Unlocking streaming’s full potential for local advertisers
Call it a digital marketing paradox. In the lightning-paced, ever-expanding business of local streaming advertising, two seemingly contradictory, but undeniable, […] More
Archive
Part Four: A Best Practices Guide to Buying Local Video
Fourth in Locality's six-part MediaPost series provides the framework for a set of local video advertising rules, from strategic development and activation to measurement and optimization. In previous installments of this series, we’ve looked closely at how...
Part Three: Building Brands with a Localized Streaming and Broadcast Ad Strategy
Third in Locality's six-part MediaPost series examines how using data to achieve the optimal mix of localized streaming and broadcast video advertising strategies can help build a brand. In today's crowded advertising landscape, brands are turning to a strategy mix of...
State of Local Advertising Report
Digiday and Locality team up to survey brands, agencies, and media buyers on how they value local advertising strategies and messaging for more effective audience engagement and ROI.
Part Two: How Local Advertising Expands a National Campaign’s ROI
Second in Locality's six-part MediaPost series explores how new technologies and a deeper understanding of streaming and broadcast are helping national and regional advertisers enhance campaign effectiveness with a local approach.
Locality’s Steve DeMain on Trends from Advertising Week NY 2024
“About That" Podcast host, Carl Mayer of Active International, interviews Steve DeMain, EVP of Sales at Locality, about trends from Advertising Week, and the new Reach+ local video ad solution.
NYCBCC and Locality Partner to Empower Black-Owned Businesses with Advertising Grant
The NYC Black Chamber of Commerce (NYCBCC) and Locality announce a collaborative initiative to support Black-owned businesses through a special advertising grant.
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