News

Locality Appoints Steve Silvestri to Lead Local Data-Driven Innovation

Jan 21, 2025

As its Head of Data Strategy and Innovation, Silvestri will spearhead Locality’s efforts to advance local streaming, digital omnichannel, and […] More

Cynopsis Media's First Morning Reach - Tech

Keith Kazerman on the Launch of Locality Studios

Jan 14, 2025

In the Tech Section of Cynopsis’ “Media’s First Morning Read,” discover how Locality Studios is reshaping local video creative solutions […] More

Newly Launched Locality Studios Revolutionizes Local Advertising Creative Solutions

Jan 07, 2025

Locality Studios, a full-service creative solution, dedicated to custom local video advertising, provides partners with localized branded content production, local […] More

Part Six: Localized Advertising - Why It’s the People’s Choice

Dec 17, 2024

The final installment in Locality’s six-part MediaPost series, Locality’s Shalyn O’Malley and The Harris Poll’s Jennifer Musil showcase new consumer […] More

Go local or go home: Rethinking your national TV campaigns

Sep 23, 2024

Ad Age article on why local video advertising is essential for success—whether through broadcast, streaming, or a powerful blend of both.

Locality Launches Reach+: Convergence of Streaming and Broadcast Ads Locally

Sep 19, 2024

Delivering unmatched reach and cross-screen measurement for local video campaigns, Reach+, is designed to capture audiences across broadcast and streaming platforms

Mica Hansen of Locality on the Importance of Political CTV Ads

Sep 17, 2024

Mica Hansen, EVP, Director of Political at Locality, drops her knowledge for political ad buyers on the importance of streaming ads during this election cycle, in AdExchanger.

Mica Hansen and Holly Lindvall of Locality Honored with Cynopisis 2024 Top Women in Media Awards

Aug 26, 2024

Mica Hansen, EVP, Director of Political, honored as "Industry Leader." Holly Lindvall, Chief of Human Resources, honored with "MVP Award."

Zach Mullins of Locality on Cracking the Local Ad Code

Aug 8, 2024

Zach Mullins, SVP, Channel Partnerships at Locality, chats hot-button topics from AI, media defragmentation, and cracking the local ad code with Waymark CEO on "Off The Record" podcast.