What Halloween 2026 Reveals About the Power of Local Consumer Behavior
Halloween is no longer just one night of costumes and candy. It has become a full seasonal celebration, with consumers […]
All Topics
Industry Insights & Local Expertise all in one place
Back-to-School Shopping Starts Earlier, But Every Market Shops Differently
Back-to-school shopping started earlier than ever this year — and in many parts of the country, the first bell has […]
America 250: National Moment, Local Celebrations
America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, […]
Same Summer, Different Traveler. It Depends on the Market.
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period […]
Meet Kouros Esfahany, CTO
Kouros Esfahany is Chief Technology Officer of Locality, where he leads the ongoing evolution of the company’s technology platform, spanning LocalX, […]
Memorial Day 2026: What Brands Need to Know About How Consumers Are Spending the Holiday Weekend
Memorial Day weekend has long marked the unofficial start of summer, but for brands and advertisers, it also signals something […]
Live Sports Is Fragmenting. Reaching the Fan Shouldn’t Be.
The fan hasn’t moved. The way to reach them has. Live sports is still the most attentive environment in […]
Summer Is Almost Here. Auto Intenders Are Already Shopping.
With Memorial Day on the horizon, consumers across the country are locking in summer plans: road trips, beach weekends, cross-country […]
Home Improvement Decisions are Local. Your Ad Strategy Should Be Too.
Home improvement remains one of the most commercially powerful seasonal categories because consumers are actively making decisions about where they […]