Blog
Connecting the Dots in Local Advertising with LocalX 2.1
LocalX 2.1 delivers a fully integrated CRM system, intelligent workflow automation, and a direct connection to Locality’s Audience Engine—all designed to simplify complexity, accelerate activation, and unify campaign execution across platforms. More
WATCH NOW: Building Bridges - Honoring Invisible Changemakers & Community Builders in Media
In a Black History Month special event, Locality's Micah Minter and industry leaders Danielle Brooks (FOX) and Sean Robertson (NBCU) honor community builders in the media industry. More
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, president of broadcast at Locality, explores how local broadcast builds community trust and mobilizes engagement and action. More
What are Data Clean Rooms?
Data Clean Rooms (DCRs) revolutionize local media buying by enabling secure, privacy-compliant data collaboration and providing enhanced analytics for efficient ad campaign activation. More
Archive
The Political Pulse: How 2024 Changed Political Advertising Forever
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics that shaped the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets and where we anticipate...
Watch Now: Ann Hailer and Experts Unlock 2025 Ad Revenue Strategies for Local Broadcast
Ann Hailer, Locality’s President of Broadcast, joined Becky Meyer, SVP, National Sales, at Gray Television, and Rob Bochicchio, President at Centriply and Tango Media Systems, in TVNewsCheck's "Working Lunch" webinar, "Optimizing Multiplatform Revenue in a...
3 Local Holiday Video Ad Strategies to Maximize ROI
The Holiday season has started, and spending forecasts are through the roof. According to eMarketer, over $1.3 trillion projected for 2024 retail sales—a 4.8% year-over-year increase. As the Holidays approach, brands must maximize their local advertising ROI by using...
Watch Now: Keith Kazerman Reveals Winning Local Ad Strategies
Keith Kazerman, Locality’s President of Streaming, teamed up with MediaPost’s Lisa Singer to discuss how blending the precision of streaming with the reach of broadcast can elevate your local ad strategy. Click below to register and access the full webinar recording...
The Political Pulse: Final Sprint to Election Day
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets as political ad spending surges...
The Political Pulse: Ad Spending Surges in Battlegrounds
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets as political ad spending surges...
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