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Connecting the Dots in Local Advertising with LocalX 2.1

LocalX 2.1 delivers a fully integrated CRM system, intelligent workflow automation, and a direct connection to Locality’s Audience Engine—all designed to simplify complexity, accelerate activation, and unify campaign execution across platforms. More

What are Data Clean Rooms?

Data Clean Rooms (DCRs) revolutionize local media buying by enabling secure, privacy-compliant data collaboration and providing enhanced analytics for efficient ad campaign activation. More

Archive

The Political Pulse: How 2024 Changed Political Advertising Forever

Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics that shaped the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets and where we anticipate...

3 Local Holiday Video Ad Strategies to Maximize ROI

The Holiday season has started, and spending forecasts are through the roof. According to eMarketer, over $1.3 trillion projected for 2024 retail sales—a 4.8% year-over-year increase. As the Holidays approach, brands must maximize their local advertising ROI by using...

Watch Now: Keith Kazerman Reveals Winning Local Ad Strategies

Keith Kazerman, Locality’s President of Streaming, teamed up with MediaPost’s Lisa Singer to discuss how blending the precision of streaming with the reach of broadcast can elevate your local ad strategy. Click below to register and access the full webinar recording...

The Political Pulse: Final Sprint to Election Day

Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets as political ad spending surges...

The Political Pulse: Ad Spending Surges in Battlegrounds

Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets as political ad spending surges...

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