Blog
The Political Pulse: Final Sprint to Election Day
Political ad spending surges in key battleground states for the 2024 election, with major races and local issues driving campaigns to the finish. More
The Political Pulse: Ad Spending Surges in Battlegrounds
Explore how the 2024 election's evolving dynamics and new contenders drive record ad spending in key battleground states. More
The Political Pulse: Is This Really Happening?
Explore the shifts in 2024 local U.S. political ad spending during this unprecedented election cycle. More
Promoting Black-Owned Businesses: Insights from Tosha Miller of NYCBCC at Locality LIVE
Locality’s People of Color ERG hosted a Locality LIVE event celebrating Juneteenth. Learn more and listen to the conversation. More
Archive
Precision Play: Leveraging Streaming TV to Drive Engagement in the Sporting Goods Market
The Challenge A regional sporting goods store brand set out to enhance its engagement and presence in the market through a targeted streaming TV campaign across 83 U.S. markets. The primary objectives included: Audience Targeting: The brand's target audience, adults...
From Screen to Table: Driving Diner Engagement for a Detroit QSR with Streaming TV Ads
The Challenge A Detroit-based Quick Service Restaurant (QSR) brand aimed to increase website visits and online orders for three specific locations within the Detroit DMA. The challenge involved precisely targeting adults aged 25-54 who are casual restaurant intenders...
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