Blog
The Local Lift™: How Local Video Campaigns Increase Consumer Action
Localized video ads drive trust, engagement, and purchase intent by connecting brands to communities, reveals Locality's new study. Download the report. More
Watch Now: Ann Hailer and Experts Unlock 2025 Ad Revenue Strategies for Local Broadcast
Locality's Ann Hailer and industry experts reveal 2025 local broadcast ad revenue strategies and expanding opportunities across platforms. Watch now! More
3 Local Holiday Video Ad Strategies to Maximize ROI
Maximize Holiday ROI with local video ads. Discover three targeted strategies with tactics to engage shoppers on streaming and broadcast TV platforms. More
Watch Now: Keith Kazerman Reveals Winning Local Ad Strategies
Discover how integrating the precision of streaming advertising with the broad reach of broadcast can transform your local impact. More
Archive
Amplifying Voices: How Locality’s Broadcast TV Solutions Boosted Political Engagement in Ohio
The Challenge In the dynamic landscape of Ohio politics, a local political marketing group encountered significant hurdles in communicating their message to critical voting blocks. As the market's uncertainties grew, the need to amplify their message and mobilize...
Driving Local Success: How Targeted Streaming TV Ads Boosted Dealership Foot Traffic for an Automotive Brand
The Challenge An automotive brand aimed to boost dealership foot traffic in 12 key U.S. DMAs to enhance market share. The primary objectives included: Target Audience Identification: Pinpointing adults aged 25-54 interested in buying or leasing a new vehicle within...
A Well-Balanced Approach: How Local Data Helped a Health Insurer Maximize Its Targeted Broadcast TV Campaign
The Challenge In the fiercely competitive world of health insurance advertising, targeting the right demographic effectively while maintaining budget efficiency is crucial. A leading health insurer aimed to enhance visibility among Adults 65+ within a specific...
Seasonal Strategies: Optimizing Broadcast TV with Local Data
The Challenge In the competitive realm of over-the-counter (OTC) medications, a prominent allergy medicine brand recognized the need to enhance its broadcast advertising efficiency to outshine rivals and connect more effectively with potential buyers. The brand turned...
Precision Play: Leveraging Streaming TV to Drive Engagement in the Sporting Goods Market
The Challenge A regional sporting goods store brand set out to enhance its engagement and presence in the market through a targeted streaming TV campaign across 83 U.S. markets. The primary objectives included: Audience Targeting: The brand's target audience, adults...
From Screen to Table: Driving Diner Engagement for a Detroit QSR with Streaming TV Ads
The Challenge A Detroit-based Quick Service Restaurant (QSR) brand aimed to increase website visits and online orders for three specific locations within the Detroit DMA. The challenge involved precisely targeting adults aged 25-54 who are casual restaurant intenders...
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