Blog
The Book of Local: How to Elevate Local Video Advertising Campaigns
Locality's new Ebook is designed to empower advertisers, marketers, and business leaders with actionable insights and impactful strategies to maximize ROI, connect with local audiences, and build lasting brand equity with cross-platform local video advertising campaigns. More
WATCH NOW: Building Bridges - Honoring Invisible Changemakers & Community Builders in Media
In a Black History Month special event, Locality's Micah Minter and industry leaders Danielle Brooks (FOX) and Sean Robertson (NBCU) honor community builders in the media industry. More
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, president of broadcast at Locality, explores how local broadcast builds community trust and mobilizes engagement and action. More
What are Data Clean Rooms?
Data Clean Rooms (DCRs) revolutionize local media buying by enabling secure, privacy-compliant data collaboration and providing enhanced analytics for efficient ad campaign activation. More
Archive
The Political Pulse: Ad Spending Surges in Battlegrounds
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets as political ad spending surges...
The Political Pulse: Is This Really Happening?
For political strategists and enthusiasts alike, there've been quite a few unprecedented events in the 2024 election cycle to say the least. Despite all this, we’re staying focused! Revitalize your understanding of the intersection between politics and advertising...
Promoting Black-Owned Businesses: Insights from Tosha Miller of NYCBCC at Locality LIVE
At Locality, we are dedicated to fostering a culture of continuous learning and engagement. On June 18th, Locality’s People of Color Employee Resource Group (ERG) hosted a Locality LIVE event celebrating Juneteenth. The event featured a fireside chat with Tosha...
The Political Pulse: New Ad Spending Patterns in 2024
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our July 2024 issue....
Periodicals Publisher Grows with Streaming Ad Sales Enablement From Locality Channel Partnerships
A national periodical chain, which we call “PeriodiCo” for this case study*, partnered with Locality to boost digital video ad sales. This partnership enables advertisers to combine local print ads in PeriodiCo’s city newspapers with targeted video ads streamed to...
Local Broadcaster Went from 0 to 60 in Streaming Ad Sales With Locality Channel Partnership
A major broadcast TV station operator, which we call “Big Town Broadcasting” for the purposes of this case study*, has seen the local video advertising landscape shift with the rise of streaming video. Big Town wanted to offer its local advertising customers a way to...
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