Blog
Live Sports Is Fragmenting. Reaching the Fan Shouldn't Be.
The fan hasn’t moved. The way to reach them has. Live sports is still the most attentive environment in […] More
Memorial Day 2026: What Brands Need to Know About How Consumers Are Spending the Holiday Weekend
Memorial Day weekend has long marked the unofficial start of summer, but for brands and advertisers, it also signals something […] More
Summer Is Almost Here. Auto Intenders Are Already Shopping.
With Memorial Day on the horizon, consumers across the country are locking in summer plans: road trips, beach weekends, cross-country […] More
Home Improvement Decisions are Local. Your Ad Strategy Should Be Too.
Home improvement remains one of the most commercially powerful seasonal categories because consumers are actively making decisions about where they […] More
Archive
3 Local Holiday Video Ad Strategies to Maximize ROI
The Holiday season has started, and spending forecasts are through the roof. According to eMarketer, over $1.3 trillion projected for 2024 retail sales—a 4.8% year-over-year increase. As the Holidays approach, brands must maximize their local advertising ROI by using...
Watch Now: Keith Kazerman Reveals Winning Local Ad Strategies
Keith Kazerman, Locality’s President of Streaming, teamed up with MediaPost’s Lisa Singer to discuss how blending the precision of streaming with the reach of broadcast can elevate your local ad strategy. Click below to register and access the full webinar recording...
The Political Pulse: Final Sprint to Election Day
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets as political ad spending surges...
The Political Pulse: Ad Spending Surges in Battlegrounds
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets as political ad spending surges...
The Political Pulse: Is This Really Happening?
For political strategists and enthusiasts alike, there've been quite a few unprecedented events in the 2024 election cycle to say the least. Despite all this, we’re staying focused! Revitalize your understanding of the intersection between politics and advertising...
Promoting Black-Owned Businesses: Insights from Tosha Miller of NYCBCC at Locality LIVE
At Locality, we are dedicated to fostering a culture of continuous learning and engagement. On June 18th, Locality’s People of Color Employee Resource Group (ERG) hosted a Locality LIVE event celebrating Juneteenth. The event featured a fireside chat with Tosha...
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