At Locality, we are dedicated to fostering a culture of continuous learning and engagement. On June 18th, Locality’s People of Color Employee Resource Group (ERG) hosted a Locality LIVE event celebrating Juneteenth. The event featured a fireside chat with Tosha...
Broadcast
The Political Pulse: New Ad Spending Patterns in 2024
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our July 2024 issue....
Locality Celebrates One-Year Anniversary with Spirit Week Extravaganza!
Hello! I'm Claire Hensley, a recent graduate of the University of Georgia with a B.A. in Public Relations. Currently, I'm participating in the IRTS Summer Fellowship and interning at Locality. I kicked off my internship during an exciting time for the company—their...
An Eye on Outcomes: Now Optics Retail Brands See Success with Locality Solutions
Data-Driven Insights Inform Streaming Ad Optimizations Elevating Conversions and Reach In the competitive landscape of Eye Care marketing, achieving cost-effective results while boosting brand awareness is a vital challenge. This case study dives into how Locality,...
The Political Pulse: June Primaries and the Tightest U.S. Senate Races
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our June 2024 issue....
Navigating the New Playing Field: Live Sports and Audience Fragmentation
In the ever-evolving landscape of sports consumption and media distribution, the dynamics between local television viewership, streaming platforms, and audience fragmentation have become increasingly complex. With the rise of streaming services and the re-aggregation...