As national advertisers look to operate more efficiently across a fragmented TV landscape, local television remains one of the most effective channels and one of the most operationally complex to execute at scale. Collective is Locality’s approach to making local...
By Ann Hailer, President of Broadcast, Locality Local broadcast has always delivered results. It brings together scale, trusted environments, and a level of local relevance that few channels can match. For decades, it has played a central role in how brands...
Artificial intelligence is entering a new phase. After years of tools designed primarily to generate content, a new class of systems is emerging that can execute work across platforms and data environments. This shift matters in local TV advertising. Local campaigns...
Locality Launches LocalX 2.2: Unifying Streaming Operations and Powering the Future of Local TV Advertising For advertisers navigating the increasingly complex world of local TV and streaming, operational friction has become one of the biggest barriers to...
As brands navigate a world of fragmented viewing habits, evolving identity signals, and increasing demands for automation and AI, local media has emerged as a powerful, outcomes-driven way to reach audiences where they live and make decisions. Enter LocalX. That...
New York, NY – November 13, 2025 – Locality, the leading data-powered video advertising platform for reaching local audiences, today announced the appointment of Michael Collins as its first Chief Executive Officer, marking the next phase of growth for the company as...