America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, and where they spend to do it, still comes down to where they live. America is 50 states. 210 DMAs. Thousands of cities and towns. The word "national" flattens all...
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period alone, continuing a streak of record-breaking summers. But the headline number obscures something important: consumers aren't all headed to the...
Memorial Day weekend has long marked the unofficial start of summer, but for brands and advertisers, it also signals something bigger: a major shift in consumer behavior. From last-minute travel plans and backyard cookouts to holiday shopping and local events,...
The fan hasn't moved. The way to reach them has. Live sports is still the most attentive environment in media. A Knicks fourth quarter with the city locked in. A father and daughter keeping their tradition of catching every Yankees–Red Sox series. A playoff...
With Memorial Day on the horizon, consumers across the country are locking in summer plans: road trips, beach weekends, cross-country drives to visit family. And for a significant share of them, those plans include shopping for a new set of wheels to make the journey...
Home improvement remains one of the most commercially powerful seasonal categories because consumers are actively making decisions about where they live, how they live, and what they are willing to invest in next. They renovate, rent, buy, remodel, redecorate,...