Your next customer could be watching their favorite show right now. And with streaming TV, reaching them may be a lot easier and more affordable than you think. That was a big part of the conversation at the recent Small Business Expo in Las Vegas, where Locality's...
Retail advertisers are heading into one of the most important shopping windows of the year – all with no shortage of media options. But while national campaigns can create broad awareness, retail demand does not show up evenly across every market or category. That is...
Halloween is no longer just one night of costumes and candy. It has become a full seasonal celebration, with consumers planning earlier, treating themselves more, decorating their homes, watching scary movies, and making plans with friends and family. According to...
Back-to-school shopping started earlier than ever this year — and in many parts of the country, the first bell has already rung. According to the National Retail Federation, 1 in 3 parents of school-age students were already shopping for the next school year in June,...
America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, and where they spend to do it, still comes down to where they live. America is 50 states. 210 DMAs. Thousands of cities and towns. The word "national" flattens all...
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period alone, continuing a streak of record-breaking summers. But the headline number obscures something important: consumers aren't all headed to the...