Black-owned businesses are American businesses. Black-owned business are Local businesses. It’s Black History Month! At Locality, we feel that, now more than ever, there's no better time to celebrate and shine a light on local businesses that benefit the communities...
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The Book of Local: How to Elevate Local Video Advertising Campaigns
In an ever-evolving media landscape, local video advertising has emerged as a cornerstone of effective brand communication. Locality’s Ebook, “The Book of Local: How to Elevate Local Video Advertising Campaigns,” is designed to empower advertisers, marketers, and...
The Local Lift™: How Local Video Campaigns Increase Consumer Action
The Local Lift™: How Local Video Campaigns Increase Consumer Action—a new consumer research study conducted in collaboration between Locality and The Harris Poll—presents important findings on the power of local video advertising to influence consumer behavior. This...
Watch Now: Elevating Local Brand Strategies at CES 2025
During the Brand Innovators Marketing Leadership Summit at CES 2025 in Las Vegas, Locality leaders joined forces with trailblazing brands to uncover actionable strategies and foster meaningful discussions about the future of local...
The Political Pulse: How 2024 Changed Political Advertising Forever
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics that shaped the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets and where we anticipate...
Watch Now: Ann Hailer and Experts Unlock 2025 Ad Revenue Strategies for Local Broadcast
Ann Hailer, Locality’s President of Broadcast, joined Becky Meyer, SVP, National Sales, at Gray Television, and Rob Bochicchio, President at Centriply and Tango Media Systems, in TVNewsCheck's "Working Lunch" webinar, "Optimizing Multiplatform Revenue in a...