Blog
Locality Appoints Michael Collins as Chief Executive Officer, Accelerating The Growth of Its Data-Powered Local Advertising Platform for Streaming and Broadcast Video
New York, NY – November 13, 2025 – Locality, the leading data-powered video advertising platform for reaching local audiences, today […] More
WATCH NOW: Building Bridges - Honoring Invisible Changemakers & Community Builders in Media
In a Black History Month special event, Locality's Micah Minter and industry leaders Danielle Brooks (FOX) and Sean Robertson (NBCU) honor community builders in the media industry. More
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, president of broadcast at Locality, explores how local broadcast builds community trust and mobilizes engagement and action. More
What are Data Clean Rooms?
Data Clean Rooms (DCRs) revolutionize local media buying by enabling secure, privacy-compliant data collaboration and providing enhanced analytics for efficient ad campaign activation. More
Archive
WATCH NOW: Bringing Data Innovation to Local
As advertising becomes more fragmented across platforms, devices, and audiences, one thing is clear: local marketers need smarter tools to stay ahead. That was the central theme of our recent MediaPost webinar, featuring Steve Silvestri, Head of Data Strategy and...
From Chaos to Clarity — Rethinking Local Video Buying in a Fragmented Ecosystem
Local media buying has reached a tipping point. For years, local advertisers have navigated a landscape built on disconnected systems, complex processes, and time-intensive workflows. In a world of fragmented consumption across streaming, digital, and broadcast, the...
WATCH NOW: Building Bridges – Honoring Invisible Changemakers & Community Builders in Media
As part of Locality Connect’s ongoing commitment to celebrating community impact, we hosted a powerful panel in honor of Black History Month—Building Bridges: Honoring Invisible Changemakers and Community Builders in the Media Industry. https://youtu.be/zILC9xg8Fsk...
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, President of Broadcast, Locality Ann draws on 30 years of media experience to help set Locality’s...
What are Data Clean Rooms?
In today's fragmented media landscape, measuring the effectiveness of ad campaigns has become increasingly challenging. Enter Data Clean Rooms (DCRs), a revolutionary solution transforming how streaming video and digital media buying are conducted. By enabling...
Revolutionizing a Local Product Launch Campaign with Locality Reach+
In the ever-evolving local advertising landscape, local businesses need innovative solutions to stand out. Locality Reach+ offers a data-driven local video ad solution that simplifies and unifies cross-platform campaign ad exposure—with insights powering the ad buying...
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