Blog
The Local Lift: How Local Video Campaigns Increase Consumer Action
Localized video ads drive trust, engagement, and purchase intent by connecting brands to communities, reveals Locality's new study. Download the report. More
3 Local Holiday Video Ad Strategies to Maximize ROI
Maximize Holiday ROI with local video ads. Discover three targeted strategies with tactics to engage shoppers on streaming and broadcast TV platforms. More
Watch Now: Keith Kazerman Reveals Winning Local Ad Strategies
Discover how integrating the precision of streaming advertising with the broad reach of broadcast can transform your local impact. More
The Political Pulse: Final Sprint to Election Day
Political ad spending surges in key battleground states for the 2024 election, with major races and local issues driving campaigns to the finish. More
Archive
The Political Pulse: Ad Spending Surges in Battlegrounds
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets as political ad spending surges...
The Political Pulse: Is This Really Happening?
For political strategists and enthusiasts alike, there've been quite a few unprecedented events in the 2024 election cycle to say the least. Despite all this, we’re staying focused! Revitalize your understanding of the intersection between politics and advertising...
Promoting Black-Owned Businesses: Insights from Tosha Miller of NYCBCC at Locality LIVE
At Locality, we are dedicated to fostering a culture of continuous learning and engagement. On June 18th, Locality’s People of Color Employee Resource Group (ERG) hosted a Locality LIVE event celebrating Juneteenth. The event featured a fireside chat with Tosha...
The Political Pulse: New Ad Spending Patterns in 2024
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our July 2024 issue....
Periodicals Publisher Grows with Streaming Ad Sales Enablement From Locality Channel Partnerships
A national periodical chain, which we call “PeriodiCo” for this case study*, partnered with Locality to boost digital video ad sales. This partnership enables advertisers to combine local print ads in PeriodiCo’s city newspapers with targeted video ads streamed to...
Local Broadcaster Went from 0 to 60 in Streaming Ad Sales With Locality Channel Partnership
A major broadcast TV station operator, which we call “Big Town Broadcasting” for the purposes of this case study*, has seen the local video advertising landscape shift with the rise of streaming video. Big Town wanted to offer its local advertising customers a way to...
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