Blog
Live Sports Is Fragmenting. Reaching the Fan Shouldn't Be.
The fan hasn’t moved. The way to reach them has. Live sports is still the most attentive environment in […] More
Summer Is Almost Here. Auto Intenders Are Already Shopping.
With Memorial Day on the horizon, consumers across the country are locking in summer plans: road trips, beach weekends, cross-country […] More
Home Improvement Decisions are Local. Your Ad Strategy Should Be Too.
Home improvement remains one of the most commercially powerful seasonal categories because consumers are actively making decisions about where they […] More
Collective: The New Model for Scalable Local TV Advertising
Collective makes local broadcast scalable, accountable, and aligned with modern media planning Local TV is powerful. It delivers real […] More
Archive
Broadcast Value Isn’t Being Reinvented. It’s Being Revealed.
By Ann Hailer, President of Broadcast, Locality Local broadcast has always delivered results. It brings together scale, trusted environments, and a level of local relevance that few channels can match. For decades, it has played a central role in how brands...
Agentic AI for Local TV Advertising: What It Is, How It Works, and Why It Matters
Artificial intelligence is entering a new phase. After years of tools designed primarily to generate content, a new class of systems is emerging that can execute work across platforms and data environments. This shift matters in local TV advertising. Local campaigns...
LocalX 2.2: Powering the Future of Local TV Advertising
Locality Launches LocalX 2.2: Unifying Streaming Operations and Powering the Future of Local TV Advertising For advertisers navigating the increasingly complex world of local TV and streaming, operational friction has become one of the biggest barriers to...
How LocalX Is Helping Redefine the Future of Local Advertising
As brands navigate a world of fragmented viewing habits, evolving identity signals, and increasing demands for automation and AI, local media has emerged as a powerful, outcomes-driven way to reach audiences where they live and make decisions. Enter LocalX. That...
Locality Appoints Michael Collins as Chief Executive Officer, Accelerating The Growth of Its Data-Powered Local Advertising Platform for Streaming and Broadcast Video
New York, NY – November 13, 2025 – Locality, the leading data-powered video advertising platform for reaching local audiences, today announced the appointment of Michael Collins as its first Chief Executive Officer, marking the next phase of growth for the company as...
Connecting the Dots in Local Advertising with LocalX 2.1
At Locality, we’ve long believed that local advertising deserves the same intelligence, scale, and integration as national media. With the launch of LocalX that belief became a reality, and now we’re updating the platform to...
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