Blog
Agentic AI for Local TV Advertising: What It Is, How It Works, and Why It Matters
Artificial intelligence is entering a new phase. After years of tools designed primarily to generate content, a new class of […] More
LocalX 2.2: Powering the Future of Local TV Advertising
Locality Launches LocalX 2.2: Unifying Streaming Operations and Powering the Future of Local TV Advertising For advertisers navigating the […] More
How LocalX Is Helping Redefine the Future of Local Advertising
As brands navigate a world of fragmented viewing habits, evolving identity signals, and increasing demands for automation and AI, local […] More
WATCH NOW: Building Bridges - Honoring Invisible Changemakers & Community Builders in Media
In a Black History Month special event, Locality's Micah Minter and industry leaders Danielle Brooks (FOX) and Sean Robertson (NBCU) honor community builders in the media industry. More
Archive
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, President of Broadcast, Locality Ann draws on 30 years of media experience to help set Locality’s...
What are Data Clean Rooms?
In today's fragmented media landscape, measuring the effectiveness of ad campaigns has become increasingly challenging. Enter Data Clean Rooms (DCRs), a revolutionary solution transforming how streaming video and digital media buying are conducted. By enabling...
Revolutionizing a Local Product Launch Campaign with Locality Reach+
In the ever-evolving local advertising landscape, local businesses need innovative solutions to stand out. Locality Reach+ offers a data-driven local video ad solution that simplifies and unifies cross-platform campaign ad exposure—with insights powering the ad buying...
WATCH NOW: Cynopsis CYNVIDEO Interview with Locality’s Steve DeMain
Locality's Chief Advertising Sales Officer, Steve DeMain, recently featured in a Cynopsis CYNVIDEO interview, examines the evolving landscape of cross-platform local TV campaign measurement. In the interview, Steve highlights how Locality is pioneering the use of...
WATCH NOW: Emerging Trends in Sports, Media, and Entertainment
At Locality’s latest Brand Innovators panel discussion during Super Week 2025, top industry leaders explored the evolving intersection of sports, media, and entertainment. From leveraging AI and data analytics to strengthening local connections, the conversation...
What is Automatic Content Recognition (ACR) Data?
What if you could unlock the power of real-time data to measure and optimize local ad campaign reach more effectively across streaming video and broadcast TV? Automatic Content Recognition (ACR) data makes that possible, enabling precise measurement that’s integrated...
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