Blog

The Local Lift™: How Local Video Campaigns Increase Consumer Action

Nov 18, 2024

Localized video ads drive trust, engagement, and purchase intent by connecting brands to communities, reveals Locality's new study. Download the report. More

Watch Now: Elevating Local Brand Strategies at CES 2025

Jan 28, 2025

During the Brand Innovators Marketing Leadership Summit at CES 2025 in Las Vegas, Locality leaders joined forces with trailblazing brands […] More

The Political Pulse: How 2024 Changed Political Advertising Forever

Dec 30, 2024

Explore the $11 billion political ad spend of 2024, the rise of localized cross-platform ad strategies, and key trends shaping the 2025 elections and 2026 midterms. More

Watch Now: Ann Hailer and Experts Unlock 2025 Ad Revenue Strategies for Local Broadcast

Dec 04, 2024

Locality's Ann Hailer and industry experts reveal 2025 local broadcast ad revenue strategies and expanding opportunities across platforms. Watch now! More

The Political Pulse: New Ad Spending Patterns in 2024

Jul 9, 2024

Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our July 2024 issue....

Periodicals Publisher Grows with Streaming Ad Sales Enablement From Locality Channel Partnerships

Jul 8, 2024

A national periodical chain, which we call “PeriodiCo” for this case study*, partnered with Locality to boost digital video ad sales. This partnership enables advertisers to combine local print ads in PeriodiCo’s city newspapers with targeted video ads streamed to...

Local Broadcaster Went from 0 to 60 in Streaming Ad Sales With Locality Channel Partnership

Jun 30, 2024

A major broadcast TV station operator, which we call “Big Town Broadcasting” for the purposes of this case study*, has seen the local video advertising landscape shift with the rise of streaming video. Big Town wanted to offer its local advertising customers a way to...

Locality Celebrates One-Year Anniversary with Spirit Week Extravaganza!

Jun 20, 2024

Hello! I'm Claire Hensley, a recent graduate of the University of Georgia with a B.A. in Public Relations. Currently, I'm participating in the IRTS Summer Fellowship and interning at Locality. I kicked off my internship during an exciting time for the company—their...

An Eye on Outcomes: Now Optics Retail Brands See Success with Locality Solutions

Jun 4, 2024

Data-Driven Insights Inform Streaming Ad Optimizations Elevating Conversions and Reach In the competitive landscape of Eye Care marketing, achieving cost-effective results while boosting brand awareness is a vital challenge. This case study dives into how Locality,...