Blog
From Chaos to Clarity — Rethinking Local Video Buying in a Fragmented Ecosystem
Local media buying has reached a tipping point. For years, local advertisers have navigated a landscape built on disconnected systems, […] More
WATCH NOW: Building Bridges - Honoring Invisible Changemakers & Community Builders in Media
In a Black History Month special event, Locality's Micah Minter and industry leaders Danielle Brooks (FOX) and Sean Robertson (NBCU) honor community builders in the media industry. More
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, president of broadcast at Locality, explores how local broadcast builds community trust and mobilizes engagement and action. More
What are Data Clean Rooms?
Data Clean Rooms (DCRs) revolutionize local media buying by enabling secure, privacy-compliant data collaboration and providing enhanced analytics for efficient ad campaign activation. More
Archive
The Local Lift™: How Local Video Campaigns Increase Consumer Action
The Local Lift™: How Local Video Campaigns Increase Consumer Action—a new consumer research study conducted in collaboration between Locality and The Harris Poll—presents important findings on the power of local video advertising to influence consumer behavior. This...
Watch Now: Elevating Local Brand Strategies at CES 2025
During the Brand Innovators Marketing Leadership Summit at CES 2025 in Las Vegas, Locality leaders joined forces with trailblazing brands to uncover actionable strategies and foster meaningful discussions about the future of local...
The Political Pulse: How 2024 Changed Political Advertising Forever
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics that shaped the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets and where we anticipate...
Watch Now: Ann Hailer and Experts Unlock 2025 Ad Revenue Strategies for Local Broadcast
Ann Hailer, Locality’s President of Broadcast, joined Becky Meyer, SVP, National Sales, at Gray Television, and Rob Bochicchio, President at Centriply and Tango Media Systems, in TVNewsCheck's "Working Lunch" webinar, "Optimizing Multiplatform Revenue in a...
3 Local Holiday Video Ad Strategies to Maximize ROI
The Holiday season has started, and spending forecasts are through the roof. According to eMarketer, over $1.3 trillion projected for 2024 retail sales—a 4.8% year-over-year increase. As the Holidays approach, brands must maximize their local advertising ROI by using...
Watch Now: Keith Kazerman Reveals Winning Local Ad Strategies
Keith Kazerman, Locality’s President of Streaming, teamed up with MediaPost’s Lisa Singer to discuss how blending the precision of streaming with the reach of broadcast can elevate your local ad strategy. Click below to register and access the full webinar recording...
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