Blog
What is Collective?
As national advertisers look to operate more efficiently across a fragmented TV landscape, local television remains one of the most […] More
Broadcast Value Isn’t Being Reinvented. It’s Being Revealed.
Nielsen Media Data Engine within Locality’s broadcast infrastructure enables faster audience delivery insights, making local TV performance more visible and actionable across markets. More
Agentic AI for Local TV Advertising: What It Is, How It Works, and Why It Matters
Artificial intelligence is entering a new phase. After years of tools designed primarily to generate content, a new class of […] More
LocalX 2.2: Powering the Future of Local TV Advertising
Locality Launches LocalX 2.2: Unifying Streaming Operations and Powering the Future of Local TV Advertising For advertisers navigating the […] More
Archive
From Chaos to Clarity — Rethinking Local Video Buying in a Fragmented Ecosystem
Local media buying has reached a tipping point. For years, local advertisers have navigated a landscape built on disconnected systems, complex processes, and time-intensive workflows. In a world of fragmented consumption across streaming, digital, and broadcast, the...
WATCH NOW: Building Bridges – Honoring Invisible Changemakers & Community Builders in Media
As part of Locality Connect’s ongoing commitment to celebrating community impact, we hosted a powerful panel in honor of Black History Month—Building Bridges: Honoring Invisible Changemakers and Community Builders in the Media Industry. https://youtu.be/zILC9xg8Fsk...
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, President of Broadcast, Locality Ann draws on 30 years of media experience to help set Locality’s...
What are Data Clean Rooms?
In today's fragmented media landscape, measuring the effectiveness of ad campaigns has become increasingly challenging. Enter Data Clean Rooms (DCRs), a revolutionary solution transforming how streaming video and digital media buying are conducted. By enabling...
Revolutionizing a Local Product Launch Campaign with Locality Reach+
In the ever-evolving local advertising landscape, local businesses need innovative solutions to stand out. Locality Reach+ offers a data-driven local video ad solution that simplifies and unifies cross-platform campaign ad exposure—with insights powering the ad buying...
WATCH NOW: Cynopsis CYNVIDEO Interview with Locality’s Steve DeMain
Locality's Chief Advertising Sales Officer, Steve DeMain, recently featured in a Cynopsis CYNVIDEO interview, examines the evolving landscape of cross-platform local TV campaign measurement. In the interview, Steve highlights how Locality is pioneering the use of...
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