Blog

As brands navigate a world of fragmented viewing habits, evolving identity signals, and increasing demands for automation and AI, local media has emerged as a powerful, outcomes-driven way to reach audiences where they live and make decisions. Enter LocalX. That...

New York, NY – November 13, 2025 – Locality, the leading data-powered video advertising platform for reaching local audiences, today announced the appointment of Michael Collins as its first Chief Executive Officer, marking the next phase of growth for the company as...

At Locality, we’ve long believed that local advertising deserves the same intelligence, scale, and integration as national media. With the launch of LocalX that belief became a reality, and now we’re updating the platform to...

At Advertising Week New York 2025, we brought together a powerhouse panel to explore the seismic shift happening in local advertising — driven by data, AI, and the demand for precision at scale. The session, “Unlock the Future of Local Advertising: Next-Gen AI-Driven...

At Locality, we believe the future of local advertising isn’t just about more data—it’s about smarter data. That’s why Locality developed our Audience Engine, a next-generation identity and activation solution purpose-built to revolutionize how advertisers plan,...

As advertising becomes more fragmented across platforms, devices, and audiences, one thing is clear: local marketers need smarter tools to stay ahead. That was the central theme of our recent MediaPost webinar, featuring Steve Silvestri, Head of Data Strategy and...