Blog
Meet Kouros Esfahany, CTO
Kouros Esfahany is Chief Technology Officer of Locality, where he leads the ongoing evolution of the company’s technology platform, spanning LocalX, […] More
America 250: National Moment, Local Celebrations
America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, […] More
Same Summer, Different Traveler. It Depends on the Market.
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period […] More
Memorial Day 2026: What Brands Need to Know About How Consumers Are Spending the Holiday Weekend
Memorial Day weekend has long marked the unofficial start of summer, but for brands and advertisers, it also signals something […] More
Archive
WATCH NOW: Bringing Data Innovation to Local
As advertising becomes more fragmented across platforms, devices, and audiences, one thing is clear: local marketers need smarter tools to stay ahead. That was the central theme of our recent MediaPost webinar, featuring Steve Silvestri, Head of Data Strategy and...
From Chaos to Clarity — Rethinking Local Video Buying in a Fragmented Ecosystem
Local media buying has reached a tipping point. For years, local advertisers have navigated a landscape built on disconnected systems, complex processes, and time-intensive workflows. In a world of fragmented consumption across streaming, digital, and broadcast, the...
WATCH NOW: Building Bridges – Honoring Invisible Changemakers & Community Builders in Media
As part of Locality Connect’s ongoing commitment to celebrating community impact, we hosted a powerful panel in honor of Black History Month—Building Bridges: Honoring Invisible Changemakers and Community Builders in the Media Industry. https://youtu.be/zILC9xg8Fsk...
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, President of Broadcast, Locality Ann draws on 30 years of media experience to help set Locality’s...
What are Data Clean Rooms?
In today's fragmented media landscape, measuring the effectiveness of ad campaigns has become increasingly challenging. Enter Data Clean Rooms (DCRs), a revolutionary solution transforming how streaming video and digital media buying are conducted. By enabling...
Revolutionizing a Local Product Launch Campaign with Locality Reach+
In the ever-evolving local advertising landscape, local businesses need innovative solutions to stand out. Locality Reach+ offers a data-driven local video ad solution that simplifies and unifies cross-platform campaign ad exposure—with insights powering the ad buying...
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