Broadcast

Local Broadcast TV is the original geo-targeting. It remains the number one most widely viewed medium, where focused and attentive viewers see your ads paired with trusted content. With local broadcast ads, you can efficiently target your message to the right market at the right time, whether you’re a single location or a national brand.

We know Broadcast

Our experience spans over 50 years, with exclusivity across 400 local TV stations. Local campaigns require multiple touchpoints to cover one region. Locality gets it done with one point of contact, making it simple for you to execute and optimize your campaigns. Additionally, Locality can broaden your audience reach by merging broadcast and streaming platforms into one cohesive ad buy, enhancing the effectiveness of your advertising efforts.

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The next generation of local Broadcast

The halo effect of local

Communities trust their local TV stations, news anchors, and programs. They tune in to watch their favorite sports teams, local news coverage, and live breaking events. Advertise on premium local TV content to enjoy the halo effect of trust and credibility this creates for your brand.

Locality Studios

A full-service creative solution, providing brand partners the opportunity to integrate branded segments into locally-produced broadcast TV programming or create long-form and short-form localized video ads, connecting one-to-one with consumers in the markets they serve.

Create branded video content featuring local talent familiar to local shoppers
Integrate your brand natively into entertaining, informative, locally produced broadcast TV lifestyle programming
Generate hundreds of ad versions, messaging multiple communities—leveraging our AI-powered creative suite—with speed, efficiency, effectiveness, and at a low cost.

Collective buying solutions

Locality’s Collective merges local broadcast TV expertise with data-driven media capabilities that delivers targeted and measurable buying solutions, elevating the advertiser experience – meeting the demand for local cross-platform media buying across streaming and broadcast video.

For advertisers, Collective:
- Expands inventory partners for maximum reach in key local markets
- Enhances precision and performance measurement for targeted local impact
- Helps focus messaging in optimal local markets, eliminating waste from national TV campaigns
For local broadcast stations, Collective:
- Drives new revenue streams from national and digital-only ad campaigns
- Enhances the value of local broadcast with a data-driven approach across the buying process