Blog
America 250: National Moment, Local Celebrations
America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, […] More
Same Summer, Different Traveler. It Depends on the Market.
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period […] More
Memorial Day 2026: What Brands Need to Know About How Consumers Are Spending the Holiday Weekend
Memorial Day weekend has long marked the unofficial start of summer, but for brands and advertisers, it also signals something […] More
Live Sports Is Fragmenting. Reaching the Fan Shouldn't Be.
The fan hasn’t moved. The way to reach them has. Live sports is still the most attentive environment in […] More
Archive
WATCH NOW: Emerging Trends in Sports, Media, and Entertainment
At Locality’s latest Brand Innovators panel discussion during Super Week 2025, top industry leaders explored the evolving intersection of sports, media, and entertainment. From leveraging AI and data analytics to strengthening local connections, the conversation...
What is Automatic Content Recognition (ACR) Data?
What if you could unlock the power of real-time data to measure and optimize local ad campaign reach more effectively across streaming video and broadcast TV? Automatic Content Recognition (ACR) data makes that possible, enabling precise measurement that’s integrated...
Watch Now: Locality Celebrates Black History Month with a Purpose
Black-owned businesses are American businesses. Black-owned business are Local businesses. It’s Black History Month! At Locality, we feel that, now more than ever, there's no better time to celebrate and shine a light on local businesses that benefit the communities...
The Book of Local: How to Elevate Local Video Advertising Campaigns
In an ever-evolving media landscape, local video advertising has emerged as a cornerstone of effective brand communication. Locality’s Ebook, “The Book of Local: How to Elevate Local Video Advertising Campaigns,” is designed to empower advertisers, marketers, and...
The Local Lift™: How Local Video Campaigns Increase Consumer Action
The Local Lift™: How Local Video Campaigns Increase Consumer Action—a new consumer research study conducted in collaboration between Locality and The Harris Poll—presents important findings on the power of local video advertising to influence consumer behavior. This...
Watch Now: Elevating Local Brand Strategies at CES 2025
During the Brand Innovators Marketing Leadership Summit at CES 2025 in Las Vegas, Locality leaders joined forces with trailblazing brands to uncover actionable strategies and foster meaningful discussions about the future of local...
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