Blog
America 250: National Moment, Local Celebrations
America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, […] More
Same Summer, Different Traveler. It Depends on the Market.
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period […] More
Memorial Day 2026: What Brands Need to Know About How Consumers Are Spending the Holiday Weekend
Memorial Day weekend has long marked the unofficial start of summer, but for brands and advertisers, it also signals something […] More
Live Sports Is Fragmenting. Reaching the Fan Shouldn't Be.
The fan hasn’t moved. The way to reach them has. Live sports is still the most attentive environment in […] More
Archive
An Eye on Outcomes: Now Optics Retail Brands See Success with Locality Solutions
Data-Driven Insights Inform Streaming Ad Optimizations Elevating Conversions and Reach In the competitive landscape of Eye Care marketing, achieving cost-effective results while boosting brand awareness is a vital challenge. This case study dives into how Locality,...
The Political Pulse: June Primaries and the Tightest U.S. Senate Races
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our June 2024 issue....
Navigating the New Playing Field: Live Sports and Audience Fragmentation
In the ever-evolving landscape of sports consumption and media distribution, the dynamics between local television viewership, streaming platforms, and audience fragmentation have become increasingly complex. With the rise of streaming services and the re-aggregation...
The Political Pulse: Key Campaigns, Big Ad Spenders, and the Markets That Matter Most
Revitalize your understanding of the intersection between politics and advertising with "The Political Pulse." Delve into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Presidential Campaigns After...
Amplifying Voices: How Locality’s Broadcast TV Solutions Boosted Political Engagement in Ohio
The Challenge In the dynamic landscape of Ohio politics, a local political marketing group encountered significant hurdles in communicating their message to critical voting blocks. As the market's uncertainties grew, the need to amplify their message and mobilize...
Driving Local Success: How Targeted Streaming TV Ads Boosted Dealership Foot Traffic for an Automotive Brand
The Challenge An automotive brand aimed to boost dealership foot traffic in 12 key U.S. DMAs to enhance market share. The primary objectives included: Target Audience Identification: Pinpointing adults aged 25-54 interested in buying or leasing a new vehicle within...
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